Money Lab We Crossed 300,000 YouTube Subscribers (What I've Learned)
Sep 3, 2025
Explore a journey from humble beginnings to amassing 300,000 YouTube subscribers, revealing the trials and triumphs along the way. Discover the vital importance of consistency in content creation and how quality matters just as much as regular posting. Learn how adapting to audience feedback is key, along with the significance of collaboration and community engagement in achieving success. This insightful discussion offers valuable lessons for creators at any stage of their journey.
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Humble Beginnings With Tape And Scripts
- Matt started his first Swim University videos using borrowed gear and miniDV tape, scripting heavily and editing on a cheap Dell setup.
- That early DIY effort produced one of his best-performing videos and convinced his dad to invest in proper camera gear.
Buying Gear Changed Everything
- After buying a Canon camcorder Matt spent a summer filming scripted pool episodes and realized he preferred video over blogging.
- Early investment in gear enabled consistent content creation but didn't immediately drive traffic or revenue.
Steph Built The Channel's Style
- In 2016–2019 Matt experimented with animations, talking-head scripts, and hired help for editing and scripting.
- Steph learned ScreenFlow animation, wrote scripts, and produced weekly animated videos that grew the channel substantially.