Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
May 28, 2025 • 34min
My Most Productive Day Ever
Discover the secrets behind a remarkably productive day filled with successful task completions and a fresh pricing strategy. Explore innovative content creation techniques as the speaker contrasts different video formats. Gain insights into evolving sales strategies and how these changes boost productivity and achievements. It’s a deep dive into transforming work habits and maximizing efficiency.
May 27, 2025 • 25min
Setting Up A 3-Tier Pricing Structure
It's working!
May 26, 2025 • 34min
Using Customer Service To Increase Revenue
The conversation centers around the transformative impact of personal customer service. Personal anecdotes illustrate how engaging with customers can lead to enhanced satisfaction and loyalty. The speaker emphasizes that a simple conversation can significantly boost a small business's revenue. Overcoming initial reluctance to connect directly with customers is framed as a game-changer for many entrepreneurs.
5 snips
May 23, 2025 • 36min
The Helpful AF Business Strategy
Discover a groundbreaking brand strategy that focuses on being 'Helpful AF'. The discussion highlights how exceptional value in content creation can drive customer loyalty. By prioritizing responsive customer service, businesses can create lasting connections with their audience. Tune in to unravel practical insights that can transform your brand approach!
May 22, 2025 • 30min
The ONE Thing to Make Sales Easier
It's marketing.
May 21, 2025 • 29min
Good Decisions With Bad Outcomes
I got this idea from Seth Godin.
May 20, 2025 • 23min
Let’s Drink and Talk About Vacation
Okay?
May 19, 2025 • 23min
The Hook is All That Matters
Explore the power of a compelling hook in capturing audience attention. Discover effective strategies for crafting engaging titles that boost viewer interaction. Learn how taking breaks can spark innovative ideas and improve your creative process. Delve into the fascinating contrast between human creativity and AI capabilities in marketing, making the case for why hooks are essential in content creation.
May 16, 2025 • 36min
How I Treat AI Like An Employee
The hosts dive into the intriguing world of AI as a brand assistant. They discuss training AI to mimic a specific brand voice, detailing practical steps for setting up effective tools. Expect insights on content organization and the importance of refining outputs with continuous feedback. Plus, there's a humorous anecdote about a lunch break involving popcorn that may just leave you chuckling!
May 15, 2025 • 35min
Q&A: Paid Newsletters, E-Commerce SEO, and Social Media Comments
This discussion covers the innovative design journey of the Hot Tip Handbook and explores cutting-edge SEO strategies for e-commerce ventures. It delves into the challenges of launching paid newsletters, emphasizing audience engagement and unique value propositions. The conversation also highlights the importance of authentic communication in social media and personal connection strategies to elevate audience interaction. Expect insights on navigating the dynamics of market engagement and newsletter monetization.
