Money Lab SEO Is Dead (Says Pat Flynn)
Aug 19, 2025
Traditional SEO methods are being overshadowed by the rise of video content, as audience engagement shifts away from written articles. The podcast highlights the necessity of adapting to changing user behaviors, with a focus on more direct customer connections. It discusses the decline of text-based tactics and the growing demand for trustworthy, engaging video formats. Additionally, the impact of AI-generated content on search visibility and user preferences is explored, emphasizing the human touch that video production offers.
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Self-Publishing Setup And Reasoning
- Matt describes printing 500 books via Lulu and storing them at home before shipping orders himself.
- He chose Shopify for owning customer data and higher margins instead of using Amazon.
Video Replaces Informational Articles
- Matt agrees with Pat Flynn that traditional SEO for articles is weakening as search behavior shifts to video-first platforms.
- He reframes the claim: video is the new article and should be the focus for discoverability.
Video Builds Trust Over AI Text
- Platforms and Google now surface short-form video content in search results, expanding where answers live.
- Trust shifts toward video because listeners can see and hear a real person versus suspecting AI-written text.