Business Casual My Process For Designing Thumbnails
Sep 16, 2025
In a lively discussion, the host delves into the art of designing eye-catching YouTube thumbnails. He highlights the importance of ABC testing and shares strategies for using AI to enhance images without losing authenticity. The conversation touches on balancing sensationalism with clarity, showcasing the value of split-screen visuals, and the creative challenge of depicting mundane topics like water circulation. With practical tips and humorous insights, listeners gain a fresh perspective on effective thumbnail design.
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Always Test Multiple Thumbnails
- Do create multiple thumbnail variations and split-test them to find what works.
- Matt Giovanisci makes three thumbnails per video and runs ABC tests to improve CTR.
Hyper-Realism Works When Mixed With Real Photos
- Hyper-realistic thumbnails are trendy and grab attention when done well.
- Matt uses hyper-realistic styling selectively and pairs it with real photos and editing.
From Simple Staged Photos To Doctoring
- Matt recounts early Brew Cabin thumbnails starting as simple staged photos of himself.
- He then enhanced later shots with doctoring like bluer water and lab-coat staging.