Money Lab My 2026 Email Marketing Strategy
6 snips
Oct 1, 2025 Discover the crucial distinctions between long-form newsletters and short-form sales emails. Explore the features of various email platforms and learn how frequency should align with email type. Uncover the rhythm of a successful email strategy while adapting it for different audiences. Get insights on reusing successful content, setting subscriber expectations, and how to enhance email engagement with visuals. Dive into actionable tips that prioritize quality over quantity for a more effective 2026 email marketing approach.
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Two Distinct Email Strategies
- Email marketing splits into two distinct approaches: long-form newsletters and short-form sales emails.
- Each approach requires different platforms, goals, and audience expectations.
Use Short Daily Emails For Sales
- Send short sales emails frequently to remind customers and drive purchases.
- Accept lower open rates as the trade-off for consistent sales triggers.
Treat Newsletters As The Product
- Reserve long-form newsletters for deeper value that subscribers consume as the product.
- Send them less often to avoid overwhelming readers and harming retention.