Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
4 snips
Jul 23, 2025 • 30min
The New Game of SEO
Discover the major advancements in Google's search capabilities, including a groundbreaking AI mode that changes how users interact with search. Learn how AI is reconfiguring the SEO landscape, prioritizing brand authority and the quality of content over individual articles. The discussion also emphasizes the vital shift from text to video, stressing the importance of high-quality, targeted video content in answering customer queries. This new approach is set to redefine strategies for content creators.
Jul 22, 2025 • 25min
I’m Trying To Develop a Thicker Skin
Explore the struggles of navigating monotonous business tasks while revamping creativity through experimental content. Learn about the emotional toll of online criticism and how to build resilience as a content creator. Discover strategies for embracing feedback and transforming it into constructive growth. The speaker dives into innovative ways to engage audiences via photography and TikTok, illustrating the balance between maintaining a positive mindset and tackling negativity head-on.
7 snips
Jul 21, 2025 • 34min
Side Hustles Within The Business
Discover the magic of integrating side hustles into your primary business for enhanced creativity and profit. The conversation highlights listener-driven ideas that transform enjoyable projects into valuable assets. Get inspired by innovative methods of content creation, where spontaneous Q&A sessions replace scripted formats, encouraging authentic audience engagement. Embrace experimentation and unlock the potential of your individual creativity!
6 snips
Jul 18, 2025 • 30min
My Sales Optimization Series Part 4
Get ready for the grand finale as the discussion wraps up a comprehensive sales optimization project for Swim University. Strategies are unveiled, including revamped upsell copy and a new engaging email sequence. Learn how transforming the thank you page into a sales-driven platform can significantly enhance customer acquisition and retention. It's an insightful dive into effective tactics for maximizing sales and improving customer connections!
5 snips
Jul 17, 2025 • 48min
Focus 9
The hosts dive into the challenges of revitalizing a brand while navigating personal ambitions. They discuss launching a new media project, revealing their choice of Beehive for newsletters, and their plans for YouTube growth. Listeners will enjoy insights on reigniting creative focus and tackling communication barriers while committed to producing valuable content. It's a journey of balancing professional goals with personal identity.
8 snips
Jul 16, 2025 • 26min
Free Hat Video Testimonial Brainstorm
The team dives into innovative merchandising strategies, brainstorming a fun promotional giveaway involving free hats in return for video testimonials about a pool care handbook. They weigh the costs and criteria for these testimonials while eyeing customer interest in expanding their merchandise. Additionally, they explore the introduction of beach towels as a brand extension, discussing production challenges and how it could boost average order value with this unconventional yet intriguing idea.
6 snips
Jul 15, 2025 • 31min
My Sales Optimization Series Part 3
Discover fresh sales strategies aimed at enhancing post-purchase customer engagement. Learn about innovative pricing models, automated email follow-ups, and creative uses for QR codes in marketing. Plus, get insider insights on producing captivating app footage, from equipment choices to successful test results. The conversation is filled with enthusiasm and invites listener participation as they push forward in the production journey.
10 snips
Jul 14, 2025 • 39min
Ways To Talk About Your Product to Get More Sales
Discover effective strategies to enhance product promotion without causing audience fatigue. Learn how to balance consistent messaging with the need to engage customers across various channels. Explore creative ways to boost sales while keeping your audience interested and informed. It's all about maximizing your revenue potential without overwhelming your market!
15 snips
Jul 11, 2025 • 40min
My Script Writing Process For Reels
Discover innovative strategies for writing engaging scripts for short videos. Learn how to select compelling topics and captivate your audience with effective hooks. Explore creative methods for producing short-form content, especially in entrepreneurship and culinary fields. Find out how Swim University enhances brand recognition through concise videos, boosting engagement and view counts, while highlighting the advantages of mastering pool care expertise.
12 snips
Jul 10, 2025 • 31min
How I Plan a Month of Emails in 30 Minutes
Discover the art of crafting engaging email campaigns focused on pool care. The hosts delve into brainstorming creative topics that spark curiosity and drive engagement. They discuss the balance between human creativity and AI assistance in producing compelling content. Get ready to enhance your email marketing strategy with tips for capturing attention right from the subject line!
