Sequence Over Strategy
Michelle Warner
Welcome to Sequence Over Strategy, a show about small business entrepreneurship. Michelle Warner's goal is to help you find and trust your own sequence of actions rather than follow someone else's theoretical strategy. In every episode she takes a real challenge or question shared by real entrepreneurs like you, and figures out the right next action to take.
Together, you'll wrestle with the problem, examining your business to find solutions. And every time you'll walk away with a single tool or framework, you can apply to your own business. So stop looking for playbooks. Stop chasing strategy. Don't search for all the answers before you act. Act to find your answers.
Together, you'll wrestle with the problem, examining your business to find solutions. And every time you'll walk away with a single tool or framework, you can apply to your own business. So stop looking for playbooks. Stop chasing strategy. Don't search for all the answers before you act. Act to find your answers.
Episodes
Mentioned books
Aug 29, 2024 • 24min
Customer Maturity as Marketing Strategy
Michelle Warner, a marketing expert, explores the concept of customer maturity and its crucial role in marketing success. She reveals how businesses often miss the mark by not aligning their messaging with customers' understanding levels, leading to lost opportunities. Using a lawn care analogy, Michelle explains how maturity influences customer experience and emphasizes the importance of tailored communication. Learn how to adapt your marketing strategies to better resonate with your audience's needs and ensure your offers hit the right mark.
Aug 15, 2024 • 29min
Aligning Product and Customer Growth
Michelle Warner, a strategist focused on aligning advanced products with customer needs, dives deep into the struggles businesses face with product and customer mismatch. She discusses how such misalignments can lead to marketing frustrations. Warner shares strategies for realigning marketing approaches to enhance customer satisfaction. The conversation also highlights the key differences between relationship and traffic marketing, underlining the importance of a unified business model for sustainable growth.
5 snips
Aug 1, 2024 • 24min
Aligning Marketing and Growth
In this engaging discussion, Michelle Warner, a business designer and strategist known for her expertise in marketing strategy and bootcamp teaching, shares insights on her evolving approach to marketing. She delves into the crucial distinction between relationship marketing and traffic marketing, emphasizing the need to align your strategies with your business goals. Listeners will discover how she balances deep connections with the necessity of reaching larger audiences while promoting her new bootcamps. Michelle also highlights her role in the 'Make Marketing Suck Less' summit.
5 snips
Jul 18, 2024 • 22min
Reframing Value Exchange
Michelle Warner, an expert in relationship marketing, challenges the misconception that audience size determines fair exchange in borrowing audiences. She emphasizes providing value to help others achieve better results, focusing on relationship marketing and mutual benefits. Reframing value exchange is discussed as a way to make others look good in front of their audience and enhance relationships.
21 snips
Jul 4, 2024 • 34min
The Five Stages of Small Business Growth
Learn about the five stages of small business growth and the importance of aligning actions with each stage to avoid premature outsourcing or automation. Michelle Warner provides insights on validating business ideas, finding product-market-founder fit, and building a solid foundation to steer your business in the right direction.
17 snips
Jun 20, 2024 • 33min
Building Deeper Business Relationships
Learn how to strengthen your business connections by prioritizing relationships, being specific, involving others, and maintaining consistent communication. Discover practical strategies and examples for deepening business relationships after making a pivot in your business.
Jun 6, 2024 • 28min
Getting Paid for the Right Things
Exploring the balance between accepting paid speaking gigs for business growth versus free guest speaking for relationship building. Emphasis on using '5 whys' technique to uncover true motives. Deciding when to get paid for speaking engagements based on strategic alignment with business objectives.
May 23, 2024 • 28min
How To Get Out Before It Stops Working
Marketing strategist Michelle Warner discusses First Mover Advantage in marketing strategies. She talks about identifying when to pivot, recognizing the benefits before they fade, and staying ahead of the competition. Explore the temporary nature of advantages, using LinkedIn as a case study, and the importance of adapting quickly in the competitive landscape.
19 snips
May 9, 2024 • 32min
Why This Podcast and Why Now
Michelle Warner, a business designer and strategist, discusses the importance of aligning marketing strategies with business goals. She highlights transitioning from private to group coaching and emphasizes the significance of understanding the purpose of marketing tools, building relationships, and prioritizing sequences over generic strategies.
26 snips
Apr 25, 2024 • 27min
Network Rework
Discover how to take the 'ick' out of networking to scale your business successfully. Learn about the power of sequence in business decisions, effective networking strategies, and transitioning from one-on-one coaching to a scalable model. Explore the journey of expanding a business with online courses for female leaders and adapting your network for business scalability.
