Sequence Over Strategy How I Use Social Media (and Why You Rarely See Me Post Publicly)
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Nov 7, 2024 Tired of the social media numbers game? Discover how to transform it into a relationship-building powerhouse. Learn why service-based businesses should embrace a connection-driven approach rather than traditional marketing. Gain practical tips for creating authentic content that attracts ideal clients and nurtures trust. Explore the crucial stages of awareness, engagement, and sales to elevate your marketing efforts and establish lasting business relationships.
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Sequence Over Strategy
- Prioritize sequence over strategy in business.
- The order of steps is more important than perfect strategy implementation.
Michelle's Social Media Use
- Michelle Warner rarely posts publicly on social media except for pictures of her dog.
- She uses social media actively for business, but primarily through direct messages.
Marketing Stages
- Marketing isn't a single job, but a process with distinct stages (awareness, engagement, sales).
- Define social media's role within these stages, not as a standalone task.