Sequence Over Strategy
How I Use Social Media (and Why You Rarely See Me Post Publicly)
Nov 7, 2024
Tired of the social media numbers game? Discover how to transform it into a relationship-building powerhouse. Learn why service-based businesses should embrace a connection-driven approach rather than traditional marketing. Gain practical tips for creating authentic content that attracts ideal clients and nurtures trust. Explore the crucial stages of awareness, engagement, and sales to elevate your marketing efforts and establish lasting business relationships.
22:24
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Quick takeaways
- Transforming social media into a relationship-building tool can generate high-quality leads for service-based businesses by fostering trust.
- A structured marketing approach prioritizing sequence over strategy enables entrepreneurs to make informed decisions that align with their unique needs.
Deep dives
The Importance of Sequence Over Strategy
Focusing on the correct sequence of actions in business is emphasized as being more critical than merely implementing strategies. The speaker highlights that many entrepreneurs rush into social media marketing without first determining the order and purpose of their actions. A structured approach to marketing ensures that businesses save time and increase their chances of success. By prioritizing sequence, entrepreneurs can make informed decisions that align with their unique business needs rather than following potentially ineffective strategies.
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