How I Use Social Media (and Why You Rarely See Me Post Publicly)
Nov 7, 2024
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Tired of the social media numbers game? Discover how to transform it into a relationship-building powerhouse. Learn why service-based businesses should embrace a connection-driven approach rather than traditional marketing. Gain practical tips for creating authentic content that attracts ideal clients and nurtures trust. Explore the crucial stages of awareness, engagement, and sales to elevate your marketing efforts and establish lasting business relationships.
Transforming social media into a relationship-building tool can generate high-quality leads for service-based businesses by fostering trust.
A structured marketing approach prioritizing sequence over strategy enables entrepreneurs to make informed decisions that align with their unique needs.
Deep dives
The Importance of Sequence Over Strategy
Focusing on the correct sequence of actions in business is emphasized as being more critical than merely implementing strategies. The speaker highlights that many entrepreneurs rush into social media marketing without first determining the order and purpose of their actions. A structured approach to marketing ensures that businesses save time and increase their chances of success. By prioritizing sequence, entrepreneurs can make informed decisions that align with their unique business needs rather than following potentially ineffective strategies.
Defining Social Media's Role in Marketing
The podcast stresses the necessity of defining specific jobs for social media in a marketing strategy. Social media should serve different functions, such as facilitating relationships and managing engagement rather than merely being a platform for broad awareness. By categorizing marketing into three stages—awareness, engagement, and sales—the speaker illustrates how social media can effectively support the pre-awareness and engagement stages. This nuanced understanding allows for more strategic use of social media, leading to more meaningful connections and less overwhelming content creation.
Rethinking Traditional Social Media Strategies
Traditional methods of using social media for high-volume traffic generation are critiqued, as they often do not align with service-based business models. The speaker points out that the majority of social media advice focuses on visibility and viewer engagement, which may not yield beneficial results for many entrepreneurs. Instead, they encourage focusing on building relationships and facilitating direct interactions through social media. By reframing the purpose of social media and understanding its role in meeting business goals, entrepreneurs can devise more straightforward and effective strategies.
Are you tired of social media feeling like a numbers game? In this episode of Sequence Over Strategy, Michelle Warner shares how to transform social media into a powerful tool for building relationships that generate high-quality leads. She discusses why service-based businesses should shift from traditional traffic marketing to a more intentional, connection-driven approach. Michelle offers practical tips on creating authentic content that not only attracts the right clients but also establishes trust and builds lasting business relationships.