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22min chapter
How I Use Social Media (and Why You Rarely See Me Post Publicly)
Sequence Over Strategy
Rethinking Social Media: Sequence Over Strategy
This chapter emphasizes the importance of focusing on the sequence of marketing tasks over strategies in social media. It outlines the three vital stages of awareness, engagement, and sales while sharing personal experiences to highlight the distinction between traffic-based and relationship marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode