Sequence Over Strategy The Trust Transfer Playbook
Sep 26, 2024
Michelle Warner, an expert in relationship marketing, dives into the intriguing concept of trust transfer as a powerful tool for audience engagement. She shares insights on how collaboration can build trust with new audiences, contrasting successful partnerships with those driven by transaction. Warner emphasizes the need for hosts to truly value their guests' expertise, which is crucial for effective trust transfer. With real-life examples, she provides strategies for vetting collaboration opportunities to ensure long-term value, even if the fit isn't immediately perfect.
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Trust Transfer in Relationship Marketing
- In relationship marketing, trust transfer is key for impactful introductions to new audiences.
- Meeting leads on platforms other than your own can facilitate this transfer by leveraging existing trust.
Borrowing Audiences
- Meet your leads on platforms they already trust.
- This 'audience borrowing' provides access to larger groups and leverages established credibility.
Driveway Referral
- Michelle Warner used a neighbor's referral when hiring a concrete contractor.
- This trust transfer simplified her decision-making, highlighting the power of pre-existing trust.