The Importance of Sequence in Marketing

Centering marketing strategies around the sequence of actions rather than individual strategies is crucial for business success. The three essential stages of marketing include awareness, engagement, and sales, with a specific focus on the often-overlooked engagement phase lying between awareness and sales. Many entrepreneurs mistakenly skip this engagement step, causing gaps in their marketing that lead to ineffective transitions from initial contact to a potential sale. By structuring marketing efforts to emphasize the order of these stages, businesses can create a more logical flow that facilitates stronger connections with potential customers.