Sequence Over Strategy Engineering Leads That Act Like Referrals
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Oct 24, 2024 Discover how to generate leads that feel like referrals through relationship marketing. Learn why service-based businesses need to move beyond just driving traffic. Michelle Warner shares actionable strategies for creating impactful first impressions that establish trust. This approach not only engages potential clients but also accelerates conversion. Dive into the importance of building meaningful relationships for sustainable business growth.
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Leads Like Referrals
- The goal of relationship marketing is to generate leads that act like referrals.
- This approach is crucial for service-based businesses seeking high-quality leads.
Relationship Marketing
- Relationship marketing, often overlooked, prioritizes building connections with potential clients.
- Service providers benefit greatly from this approach, as seen in word-of-mouth referrals.
Overcorrection in Marketing
- Service-based businesses often start with referrals, then seek growth through traditional marketing.
- This can lead to an overcorrection, as they jump from relationship-focused to traffic-based strategies.