AI for Business, Marketing & Sales: The AI Hat Podcast

In this discussion, Mike Todasco, former Director of Innovation at PayPal, shares his insights on scaling AI for small businesses. He emphasizes starting with high-impact areas and solving core business challenges rather than just adopting technology. Mike reveals how advancements have made AI accessible for smaller companies, and he highlights the importance of leadership in fostering an AI-first culture. The conversation also touches on measuring ROI from AI and the need for continuous experimentation with emerging AI trends to stay ahead.

In a riveting discussion, Mike Russell, Founder of Creator Magic and Creative Director at Music Radio Creative, reveals how AI is leveling the playing field for marketers. He emphasizes the power of no-code tools, allowing marketers to innovate without coding knowledge. Mike discusses essential AI platforms that enhance efficiency, tackle common challenges in automation, and the importance of APIs. He encourages listeners to embrace these tools for strategic marketing advantages and to experiment with AI while maintaining compliance.

Hava Maloku, a Senior Digital Marketing Manager at LinkedIn with over 15 years of experience, shares her expertise on AI in marketing. She discusses how LinkedIn implements AI at scale, revolutionizing user engagement and content creation. Hava emphasizes the need for businesses to adopt AI technologies to remain competitive and highlights the role of collaboration in marketing teams for continuous learning. The conversation also touches on ethical AI adoption, particularly for women leaders, and offers actionable insights for integrating AI into marketing strategies.

Judi Fox, creator of the LinkedIn Business Accelerator program, discusses her journey of resilience following a devastating house fire. She reveals how she used artificial intelligence not just as a recovery tool, but as a way to bolster her business strategies. Judi emphasizes the importance of having an AI-powered contingency plan ready before crises strike. The conversation also touches on leveraging AI for content creation on LinkedIn and enhancing team communication during emergencies, showcasing the unexpected power of technology in overcoming challenges.

Liza Adams, a seasoned executive and expert in AI integration for SMBs, shares her insights on making AI a valuable team member. She emphasizes treating AI as a collaborative partner rather than just a tool. Liza discusses the importance of a strategic approach, aligning AI with human capabilities, and starting small for effective implementation. They also tackle ethical concerns and how AI can enhance creativity, innovation, and transparency in business, ultimately driving significant growth while preserving the human touch.

Discover how leaders can use Gemini to make smarter, data-driven decisions. One guest shares a personal journey of rebranding with AI support. Learn strategies for rapid market analysis and data-driven risk assessment. Understand how to optimize performance and integrate AI seamlessly into decision-making workflows. The insights presented can empower leaders to navigate critical business choices with enhanced clarity and confidence.

In a riveting conversation, George B. Thomas, known as the HubSpot Helper, reveals his groundbreaking creation: an AI Digital Clone trained on his vast wealth of knowledge and personal values. He discusses the potential of AI to amplify human expertise rather than replace it, allowing teams to focus on high-value tasks. George shares insights on the importance of nurturing passion and purpose in digital transformations and highlights innovative ways to enhance workplace productivity and collaboration through AI. It's a game-changer for businesses!

In this episode, I unlock the secrets to crafting powerful prompts that get you the exact results you need from Gemini and other large language models (LLMs). I introduce the RICCE framework, a practical system designed to help you communicate effectively with AI and achieve optimal output. Think of RICCE as your training wheels for prompt engineering. By mastering these techniques, you'll gain the confidence and skills to harness the true potential of AI for your business. What You'll Learn: A clear and actionable breakdown of the RICCE framework for prompt engineering. Practical strategies for defining roles, providing context, setting constraints, and using examples to guide AI. How to iterate and refine your prompts for continuous improvement and better results. Episode Outline: 00:00 Introduction: Getting Real Results from AI 00:12 Understanding Prompt Engineering 00:21 The RICCE Framework Overview 08:35 Iterative Process: Refining Your Prompts 09:14 Gemini's Unique Strengths 11:44 The AI Work Buddy: Your Personalized AI Assistant 13:58 Conclusion and Recap SHOW TRANSCRIPT & NOTES: https://theaihat.com/gemini-prompt-engineering-get-the-results-you-want/ Grab the free AI Work Buddy: https://theaihat.com/aiworkbuddy/ AI Prompt Library with 40+ Prompts: https://theaihat.com/your-teams-ai-playbook-how-to-build-and-use-an-ai-prompt-library-for-business/ AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you throwing money at AI without seeing real returns? You're not alone. Businesses everywhere are struggling to turn their AI investments into actual revenue. But what if I told you that AI agents could become your most profitable team members? The challenge isn't just implementing AI - it's making it pay for itself. Many business leaders are investing in AI agents without a clear path to ROI, leading to frustrated teams and disappointed stakeholders. The reality is, most companies are leaving money on the table because they don't understand how to properly monetize their AI implementations. That's why I'm thrilled to welcome Eva Dong, Lead of AI Monetization at Google Cloud, back to the show. Eva brings over a decade of transformative leadership experience from McKinsey & Co and Visa, where she's helped countless businesses turn AI investments into profit centers. As a former entrepreneur who built a successful direct-to-consumer marketing startup, Eva knows firsthand what it takes to make AI work for your bottom line. Today, she's at the forefront of Google Cloud's AI monetization strategy, helping businesses of all sizes transform their AI agents from cost centers into revenue generators. The AI Hat Podcast host Mike Allton asked Eva Dong about: ✨ Start Small, Scale Smart - Begin with focused AI agent implementations that solve specific revenue-generating problems. ✨ Value-Based Pricing - Structure AI agent pricing around measurable business outcomes rather than usage metrics. ✨ Human-AI Harmony - Success comes from finding the right balance between AI automation and human oversight in your revenue model. Learn more about Eva Dong Connect with Eva Dong on LinkedIn Connect with Eva Dong on X Resources & Brands mentioned in this episode Google Gemini NotebookLM Vertex AI Learn more about Custom GPTs, Gems, and Custom Instructions Christopher Penn on The State of AI around the world World Economic Forum: AI in Action Eva’s Smart AI Marketing newsletter AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/google-cloud-expert-reveals-making-ai-agents-work-for-your-bottom-line/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive into the heated debate of Gemini versus ChatGPT, where the host dissects their similarities and differences without the hype. Learn about the H.U.M.A.N. method for evaluating AI options tailored to your business goals. Discover which AI excels in content creation, workflow automation, and data analysis. Gain actionable insights on aligning your choice with long-term value and reliable platforms in the rapidly evolving AI landscape. It's not about finding the 'best' AI, but the right fit for your needs.