AI for Business, Marketing & Sales: The AI Hat Podcast

Inside LinkedIn's AI Marketing Strategy: A Senior Leader's Perspective with Hava Maloku

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May 24, 2025
Hava Maloku, a Senior Digital Marketing Manager at LinkedIn with over 15 years of experience, shares her expertise on AI in marketing. She discusses how LinkedIn implements AI at scale, revolutionizing user engagement and content creation. Hava emphasizes the need for businesses to adopt AI technologies to remain competitive and highlights the role of collaboration in marketing teams for continuous learning. The conversation also touches on ethical AI adoption, particularly for women leaders, and offers actionable insights for integrating AI into marketing strategies.
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ADVICE

Start Small with AI

  • Don't be intimidated by AI; everyone is still learning.\n- Start with small projects, measure their impact, and then gradually scale up your AI use.
INSIGHT

AI's Broad Potential Beyond Marketing

  • AI is revolutionizing industries beyond marketing, including personalized learning and healthcare.\n- Its impact on education and environmental monitoring shows unprecedented potential right now.
INSIGHT

AI Elevates Marketing Creativity and Precision

  • AI enables hyper-personalization and real-time insights in marketing, vastly improving content targeting.\n- Creative synergy with AI enhances human creativity rather than replacing it.
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