AI for Business Leaders: The AI Hat Podcast

Liza Adams, a seasoned executive and expert in AI integration for SMBs, shares her insights on making AI a valuable team member. She emphasizes treating AI as a collaborative partner rather than just a tool. Liza discusses the importance of a strategic approach, aligning AI with human capabilities, and starting small for effective implementation. They also tackle ethical concerns and how AI can enhance creativity, innovation, and transparency in business, ultimately driving significant growth while preserving the human touch.

Discover how leaders can use Gemini to make smarter, data-driven decisions. One guest shares a personal journey of rebranding with AI support. Learn strategies for rapid market analysis and data-driven risk assessment. Understand how to optimize performance and integrate AI seamlessly into decision-making workflows. The insights presented can empower leaders to navigate critical business choices with enhanced clarity and confidence.

In a riveting conversation, George B. Thomas, known as the HubSpot Helper, reveals his groundbreaking creation: an AI Digital Clone trained on his vast wealth of knowledge and personal values. He discusses the potential of AI to amplify human expertise rather than replace it, allowing teams to focus on high-value tasks. George shares insights on the importance of nurturing passion and purpose in digital transformations and highlights innovative ways to enhance workplace productivity and collaboration through AI. It's a game-changer for businesses!

In this episode, I unlock the secrets to crafting powerful prompts that get you the exact results you need from Gemini and other large language models (LLMs). I introduce the RICCE framework, a practical system designed to help you communicate effectively with AI and achieve optimal output. Think of RICCE as your training wheels for prompt engineering. By mastering these techniques, you'll gain the confidence and skills to harness the true potential of AI for your business. What You'll Learn: A clear and actionable breakdown of the RICCE framework for prompt engineering. Practical strategies for defining roles, providing context, setting constraints, and using examples to guide AI. How to iterate and refine your prompts for continuous improvement and better results. Episode Outline: 00:00 Introduction: Getting Real Results from AI 00:12 Understanding Prompt Engineering 00:21 The RICCE Framework Overview 08:35 Iterative Process: Refining Your Prompts 09:14 Gemini's Unique Strengths 11:44 The AI Work Buddy: Your Personalized AI Assistant 13:58 Conclusion and Recap SHOW TRANSCRIPT & NOTES: https://theaihat.com/gemini-prompt-engineering-get-the-results-you-want/ Grab the free AI Work Buddy: https://theaihat.com/aiworkbuddy/ AI Prompt Library with 40+ Prompts: https://theaihat.com/your-teams-ai-playbook-how-to-build-and-use-an-ai-prompt-library-for-business/ AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you throwing money at AI without seeing real returns? You're not alone. Businesses everywhere are struggling to turn their AI investments into actual revenue. But what if I told you that AI agents could become your most profitable team members? The challenge isn't just implementing AI - it's making it pay for itself. Many business leaders are investing in AI agents without a clear path to ROI, leading to frustrated teams and disappointed stakeholders. The reality is, most companies are leaving money on the table because they don't understand how to properly monetize their AI implementations. That's why I'm thrilled to welcome Eva Dong, Lead of AI Monetization at Google Cloud, back to the show. Eva brings over a decade of transformative leadership experience from McKinsey & Co and Visa, where she's helped countless businesses turn AI investments into profit centers. As a former entrepreneur who built a successful direct-to-consumer marketing startup, Eva knows firsthand what it takes to make AI work for your bottom line. Today, she's at the forefront of Google Cloud's AI monetization strategy, helping businesses of all sizes transform their AI agents from cost centers into revenue generators. The AI Hat Podcast host Mike Allton asked Eva Dong about: ✨ Start Small, Scale Smart - Begin with focused AI agent implementations that solve specific revenue-generating problems. ✨ Value-Based Pricing - Structure AI agent pricing around measurable business outcomes rather than usage metrics. ✨ Human-AI Harmony - Success comes from finding the right balance between AI automation and human oversight in your revenue model. Learn more about Eva Dong Connect with Eva Dong on LinkedIn Connect with Eva Dong on X Resources & Brands mentioned in this episode Google Gemini NotebookLM Vertex AI Learn more about Custom GPTs, Gems, and Custom Instructions Christopher Penn on The State of AI around the world World Economic Forum: AI in Action Eva’s Smart AI Marketing newsletter AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/google-cloud-expert-reveals-making-ai-agents-work-for-your-bottom-line/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive into the heated debate of Gemini versus ChatGPT, where the host dissects their similarities and differences without the hype. Learn about the H.U.M.A.N. method for evaluating AI options tailored to your business goals. Discover which AI excels in content creation, workflow automation, and data analysis. Gain actionable insights on aligning your choice with long-term value and reliable platforms in the rapidly evolving AI landscape. It's not about finding the 'best' AI, but the right fit for your needs.

Are you juggling five different AI tools just to get through your workday? Trying to remember which login goes with which platform and wondering if you're actually saving time or just creating new headaches? You're not alone.Today we've got the AI whisperer himself, Dustin W. Stout. This guy isn't just another tech founder with fancy promises—he's been in the trenches as a digital marketing consultant for over a decade before founding Magai, which he brilliantly designed as "the world's best AI tools in one place." Think of Dustin as the Marie Kondo of AI tools—except instead of asking if your tech sparks joy, he's built a platform that actually brings the joy back to your workflow. He's helped countless businesses stop drowning in subscription chaos and start actually leveraging AI for growth. What would your business look like if you could reclaim all those hours spent switching between tools?The AI Hat Podcast host Mike Allton asked Dustin W. Stout about:✨ Consolidation Creates Clarity - Bringing your AI tools under one roof eliminates the mental overhead of managing multiple platforms, allowing you to focus on results rather than juggling logins and interfaces.✨ Integration Drives ROI - The real value of AI comes not from individual tools, but from how they work together in your business processes to save time and enhance decision-making.✨ Start Simple, Scale Smart - Begin your AI consolidation journey by identifying your most frequent use cases and finding a platform that handles those well, then expand as your needs and confidence grow.Learn more about Dustin W. StoutConnect with Dustin W. Stout on LinkedIn Resources & Brands mentioned in this episode Magai My Podcast Showrunner AI Work Buddy - Your Own Personalized AI Assistant AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/one-platform-to-rule-them-all-the-magai-approach-to-ai-integration/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how Google's Gemini AI can transform your business with practical strategies. Learn to create compelling marketing content that boosts ROI and personalize campaigns for better customer connection. Uncover the secrets to automating operations, streamlining workflows, and making informed decisions with data. Dive into next-level customer engagement by enhancing communication and building loyalty through personalized experiences. Real-world examples showcase how companies like Kraft Heinz and Mercedes-Benz have leveraged these breakthroughs for success.

In this discussion, Alex Carlson, host of The AI Marketing Navigator and owner of Digital Pop, reveals how agentic AI transforms the marketing landscape for small businesses. He shares insights on automating marketing tasks without human oversight, enabling businesses to compete with larger firms. Alex discusses tools like Clay.com that enhance efficiency while tackling common adoption hurdles. He emphasizes a framework for effectively integrating AI into digital marketing strategies, empowering entrepreneurs to improve productivity and focus on high-value priorities.

Phil Pallen, a brand strategist and author of "AI for Small Business," shares his expertise on how small businesses can harness AI tools for efficiency. He discusses the concept of a "1+ business," enabling solopreneurs to deliver impressive results without needing large teams. The conversation covers the transformative potential of generative AI, practical strategies for embracing AI in branding, and tips for maximizing tool effectiveness. Pallen emphasizes a careful approach to adopting AI while maintaining personal connections with clients.