AI for Business, Marketing & Sales: The AI Hat Podcast

In this discussion, Natalie de Groot, Founder of Authentic AI Marketing, shares her expertise on creating AI-powered sales representatives that work around the clock. She emphasizes the importance of developing personalized AI personas and strategies to enhance customer engagement and lead generation. Natalie also highlights the necessity of clear branding for effective AI integration and offers practical advice for businesses navigating common pitfalls in adopting AI. Tune in for insights that will help you scale your operations while keeping that personal touch!

Amy Landino, a high-performance personal brand coach and bestselling author, shares her expertise on using AI for content creation while keeping your unique voice intact. She reveals voice preservation techniques and key moments in the workflow where AI can enhance creativity without losing authenticity. Amy discusses how AI can actually amplify your perspective rather than dilute it, making content not only easier to produce but also more engaging. Tune in to learn practical strategies for balancing technology with a personal touch!

Dr. Nayana Guerrero is a pioneering researcher and educator at Tecnológico de Monterrey, focusing on gender equality in tech. She discusses the critical role of Latina voices in shaping effective AI solutions, emphasizing that diverse teams can eliminate blind spots in technology. Dr. Guerrero highlights the unique challenges Latina entrepreneurs face and the need for digital inclusion and mentorship in AI. The conversation also touches on the importance of education and community support in fostering future Latina leaders in tech.

In this discussion, Mike Todasco, former Director of Innovation at PayPal, shares his insights on scaling AI for small businesses. He emphasizes starting with high-impact areas and solving core business challenges rather than just adopting technology. Mike reveals how advancements have made AI accessible for smaller companies, and he highlights the importance of leadership in fostering an AI-first culture. The conversation also touches on measuring ROI from AI and the need for continuous experimentation with emerging AI trends to stay ahead.

In a riveting discussion, Mike Russell, Founder of Creator Magic and Creative Director at Music Radio Creative, reveals how AI is leveling the playing field for marketers. He emphasizes the power of no-code tools, allowing marketers to innovate without coding knowledge. Mike discusses essential AI platforms that enhance efficiency, tackle common challenges in automation, and the importance of APIs. He encourages listeners to embrace these tools for strategic marketing advantages and to experiment with AI while maintaining compliance.

Hava Maloku, a Senior Digital Marketing Manager at LinkedIn with over 15 years of experience, shares her expertise on AI in marketing. She discusses how LinkedIn implements AI at scale, revolutionizing user engagement and content creation. Hava emphasizes the need for businesses to adopt AI technologies to remain competitive and highlights the role of collaboration in marketing teams for continuous learning. The conversation also touches on ethical AI adoption, particularly for women leaders, and offers actionable insights for integrating AI into marketing strategies.

Judi Fox, creator of the LinkedIn Business Accelerator program, discusses her journey of resilience following a devastating house fire. She reveals how she used artificial intelligence not just as a recovery tool, but as a way to bolster her business strategies. Judi emphasizes the importance of having an AI-powered contingency plan ready before crises strike. The conversation also touches on leveraging AI for content creation on LinkedIn and enhancing team communication during emergencies, showcasing the unexpected power of technology in overcoming challenges.

Liza Adams, a seasoned executive and expert in AI integration for SMBs, shares her insights on making AI a valuable team member. She emphasizes treating AI as a collaborative partner rather than just a tool. Liza discusses the importance of a strategic approach, aligning AI with human capabilities, and starting small for effective implementation. They also tackle ethical concerns and how AI can enhance creativity, innovation, and transparency in business, ultimately driving significant growth while preserving the human touch.

Discover how leaders can use Gemini to make smarter, data-driven decisions. One guest shares a personal journey of rebranding with AI support. Learn strategies for rapid market analysis and data-driven risk assessment. Understand how to optimize performance and integrate AI seamlessly into decision-making workflows. The insights presented can empower leaders to navigate critical business choices with enhanced clarity and confidence.

In a riveting conversation, George B. Thomas, known as the HubSpot Helper, reveals his groundbreaking creation: an AI Digital Clone trained on his vast wealth of knowledge and personal values. He discusses the potential of AI to amplify human expertise rather than replace it, allowing teams to focus on high-value tasks. George shares insights on the importance of nurturing passion and purpose in digital transformations and highlights innovative ways to enhance workplace productivity and collaboration through AI. It's a game-changer for businesses!