Stacking Growth | The B2B Marketing Podcast

Today's episode of Stacking Growth consists of a recording from Clearbit's recent webinar, "Paid Advertising in a World of Rising Costs," hosted by Colin White (Head of Demand Generation at Clearbit) and Sidney Waterfall (VP of Demand at Refine Labs). In this episode, they cover rising CAC and what you can do about it as a marketer.  After listening to this episode, you can expect to learn: Why demand for digital ads is outpacing available inventory,  How to respond to worsening targeting power on ad platforms, and  Where to focus your go-to-market efforts for efficient spend

Sidney Waterfall (VP of Demand) and Judy Sheriff (General Manager) hosted today's Stacking Growth episode to break down hybrid attribution - what it is (and is not), how to put it into practice, and some common questions and scenarios they see when implementing and analyzing hybrid attribution in the B2B space. After listening to this episode, you'll have a better understanding of how to mesh self-reported attribution with existing technology & attribution software to get a more comprehensive, contextual picture of your buyers' journeys.

Today's episode consists of a recording from last week's Stacking Growth LIVE event. Our hosts took the audience through the top 5 GTM mistakes they see in B2B, and how to correct them. In a nutshell, the top 5 themes they covered were: over-reliance on demand capture, lack of messaging & positioning, gaps in measurement frameworks, marketing & sales alignment, and the changing role of sales. Our next Stacking Growth LIVE event will be on Wednesday May 25 at 10am PST. Sidney Waterfall (VP of Demand) and Cassidy Shield (Chief Growth Officer) will be outlining our HIRO (High Intent Revenue Opportunity) pipeline framework and sharing how to implement this in your organization. Register here for the event series.

Cassidy Shield (Chief Growth Officer) and Victoria Sakal (Senior Director, Research - The Vault) hosted this episode of Stacking Growth to cover all things Go-to-Market. They covered: The why what and how of building a strong GTM foundation,  Unlocking meaningful customer insights, Creating strong positioning and messaging, and Using feedback loops to improve, innovate, and scale.  Join The Vault waitlist here: https://www.refinelabs.com/waitlist

A couple of our Refine Labs Performance Marketing Managers, Chris Denno and Payton Christopher, took over the Stacking Growth podcast to talk about building brand awareness campaigns with niche audiences via paid media. They cover the why and the how behind this topic, provide concrete examples of how to structure campaigns of this nature, and share insights from putting this strategy into practice in the B2B space.

Tory Kindlick (VP of Demand), Liz Spektor (Director of Demand), and Myles Madden (Performance Marketing Manager) hosted this episode of Stacking Growth to break down the difference between Demand Creation and Demand Capture. They tackled everything including: the right way to allocate your budget between the two, the impact of attribution, what leading KPIs to measure to ensure the balance between the two is correct, and which channels and tactics would fall into each bucket.

Welcome to Season 2! We're kicking off this Go-to-Market focused season with an episode about influencing and driving change throughout your organization, led by Cassidy Shield (Chief Growth Officer) and Carl Ferreira (Director of Sales). After listening to this episode, you can expect to walk away with 4 frameworks to apply when approaching a change you'd like to make to your go-to-market strategy. 

We have an exciting update for Marking Movement listeners. Starting next week, we'll be transforming into Stacking Growth: The B2B Go-To-Market podcast. It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.

On this episode of The Marketing Movement, Refine Labs' Director of Demand Gen Silvia Valencia sits down with Kristy Sadler, CRO of Synapse to talk all things alignment. Even though sales and marketing "alignment" has become a nebulous term, our hosts break down which activities each should own, and what's the best way to simplify that process to waste less time and increase efficiency.

The job market is hot, but not as hot as this episode breaking down what it's like to try to hire the best Demand Gen talent. Our VP's of Demand, Tory and Evan, go through their 3-step interview process and give actionable tips to crush it. There's more than just your resume; soft skills and intangibles will put you over the top for that Director job you want. Come listen and find out what "figure-it-out-ability" is.