Today's episode of Stacking Growth consists of a recording from Clearbit's recent webinar, "Paid Advertising in a World of Rising Costs," hosted by Colin White (Head of Demand Generation at Clearbit) and Sidney Waterfall (VP of Demand at Refine Labs). In this episode, they cover rising CAC and what you can do about it as a marketer.
After listening to this episode, you can expect to learn:
- Why demand for digital ads is outpacing available inventory,
- How to respond to worsening targeting power on ad platforms, and
- Where to focus your go-to-market efforts for efficient spend
Stacking Growth | The B2B Marketing Podcast