Shopify Masters

Dr. Julie Chung, co-founder of T3 and a medical doctor, revolutionized the hair tool industry by positioning hair dryers as luxe beauty products in Sephora. She discusses how her medical insights revealed the need for improved consumer habits in beauty. The journey of transforming hair tools is filled with challenges, innovative marketing, and securing stylist endorsements. Julie also highlights the importance of steady growth, sustainability, and the empowerment of women through self-care, showcasing how dedication can create a new product category in an established market.

Dani Noguera, the founder of Grin27, transitioned from the music industry to create a cycling brand centered on purpose and inclusion. He shares his unique journey of launching a niche athletic wear line in Los Angeles, emphasizing the importance of community and collaboration. He discusses the challenges of finding the right manufacturing partners and highlights how quality fabrics contribute to brand loyalty. Dani passionately advocates for inclusivity in sports, aiming to create welcoming environments for newcomers within the competitive cycling community.

Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.For more on WagWell and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.Watch the full video interview on YouTube! For more on Rocky's Matcha and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.For more on Guru Energy and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Mary Guai, the creative mind behind Sock Candy, shares her journey from a traditional background to launching a vibrant sock fashion line. She delves into how unique marketing strategies, including leveraging Reddit and targeted ads, propelled her brand's visibility. Guai emphasizes the importance of understanding your audience on platforms like TikTok and Instagram. She also discusses the necessity of data analytics in shaping her marketing tactics and the evolution of her distribution strategy, embracing both direct-to-consumer and retail avenues.

After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle to premium grocers shows how curiosity and purpose can power a standout brand.For more info on Citizens of Soil and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn’t expect to spark a movement. Here’s how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Gaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable.For more on Truvelle and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Evan Quinn and his cofounders run one of the nation’s leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.Watch the video interview on YouTube here. For more on Hiyo and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.