Shopify Masters

Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.For more on Guru Energy and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Mary Guai, the creative mind behind Sock Candy, shares her journey from a traditional background to launching a vibrant sock fashion line. She delves into how unique marketing strategies, including leveraging Reddit and targeted ads, propelled her brand's visibility. Guai emphasizes the importance of understanding your audience on platforms like TikTok and Instagram. She also discusses the necessity of data analytics in shaping her marketing tactics and the evolution of her distribution strategy, embracing both direct-to-consumer and retail avenues.

After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle to premium grocers shows how curiosity and purpose can power a standout brand.For more info on Citizens of Soil and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn’t expect to spark a movement. Here’s how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Gaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable.For more on Truvelle and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Evan Quinn and his cofounders run one of the nation’s leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.Watch the video interview on YouTube here. For more on Hiyo and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Togethxr is rewriting the playbook for women’s sports media with storytelling, viral merch, and brand partnerships that drive real impact.For more on Togethxr and show notes click here.    Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.Watch the video interview on YouTube here!For more on Bala and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Fresh Sends created a personalized gifting experience that consumers love. Learn how to apply these strategies to your own business.For more on Fresh Sends and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Grace Lee Chen, the founder of Birdy Grey, transformed the bridesmaid dress industry with her vision for affordable fashion. She shares insights on scaling her business from $10 Instagram ads to a $100 million powerhouse by prioritizing customer needs. Grace discusses diversifying into groomsmen's attire and the importance of mastering core products. She emphasizes tailoring the online shopping experience and maintaining affordability through direct manufacturing, while leveraging influencer partnerships and social media to engage a younger audience.