Shopify Masters From Pantry Staple To Premium Brand: Bold Bean Co’s Recipe for 250% Growth
Oct 23, 2025
Amelia Chrissy Miller, founder of Bold Bean Co., is revolutionizing beans as a premium, sustainable ingredient. She shares her journey from chef to entrepreneur, emphasizing the importance of storytelling and community-building on social media. Amelia discusses the trade-offs of premium packaging and pricing, alongside strategies like leveraging direct-to-consumer data to win retail listings. With a focus on maintaining brand values during rapid growth, she reveals how TV exposure and cookbooks fueled a remarkable 250% growth, all while staying true to her mission of redefining beans.
AI Snips
Chapters
Transcript
Episode notes
Brands Shape Food Culture
- CPG brands can reshape food culture by making products desirable rather than relying solely on tech solutions.
- Changing demand through brand desirability can have larger food-system impact than some food tech approaches.
Build In Public To Win Trust
- Share your journey publicly to build authenticity and trust with early customers.
- Let customers witness mistakes and decisions to turn them into advocates who refer your brand.
Hangover Epiphany In Madrid
- Amelia discovered the product inspiration from a jar of Spanish butter beans she ate while hungover in Madrid.
- Months of sourcing and tasting led her to find a Spanish producer using a traditional method and launch in May 2021.