Shopify Masters How to Win Black Friday Cyber Monday
11 snips
Oct 30, 2025 Guest
Canyon Coffee founders (representative guest)
Guest
Joe Myers / Jeff Iser (representative guest)
Guest
Peter Daring (representative guest)
In this engaging discussion, Peter Daring, a retail expert, shares insights on coordinating with partners for Black Friday, emphasizing inventory planning to avoid stockouts. Joe Myers and Jeff Iser present a refreshing community-focused approach, using free pinball events to attract loyal customers instead of deep discounts. The founders of Canyon Coffee detail their meticulous preparation for limited annual promotions, highlighting in-house operations and staffing strategies to meet demand. Together, these guests offer a blend of traditional and innovative strategies for maximizing holiday sales.
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Episode notes
Start Early And Test Everything
- Increase inventory, prepare logistics, and start marketing (email & SMS) 4–6 weeks before Black Friday.
- Test site updates, bundles, and early access to ensure checkout works under load.
Align Partners And Prebuy Inventory
- Coordinate with retail partners so prices and discounts align across channels at the exact same time.
- Pre-buy inventory to avoid missing holiday sales and disappointing customers.
Double Down On What Already Sells
- Double down on known bestsellers and repeat successful drops rather than over-indexing on new SKUs.
- Gamify product pages and create interactive drops to keep customers returning.