Shopify Masters Turn a Side Hustle into $100K Revenue
15 snips
Oct 14, 2025 
In this episode, Julie Brown, co-founder of Province of Canada, shares her inspiring journey of turning a $1,500 investment into a thriving apparel brand with seven-figure revenues. She explains how community building and daily content creation fueled organic growth while discussing the impact of her Canadian roots on the brand's identity. Julie also emphasizes the importance of customer feedback in product development and reflects on the challenges and triumphs of operating a retail store, especially during COVID.
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Started Small With A Signature Crewneck
- Province of Canada launched with a few t-shirts and one crewneck as the star product and a simple video website.
- They focused on minimal, well-made basics and a fresh, non-stereotypical Canadian aesthetic.
Relentless Daily Content Builds Organic Growth
- Show up every day and create valuable content to grow organically when you lack ad budget.
- Julie used daily tweets and daily emails with Canadian tidbits to build audience and loyalty.
Use Platforms To Lower E‑Com Barriers
- Leverage platform tools (like Shopify) to make e-commerce accessible and reduce technical overhead.
- Use platform capabilities to focus on branding and product while keeping setup and security simple.