Julie Brown
Co-founder of Province of Canada, a Toronto-based clothing brand that manufactures products in Canada and discussed impacts of the Buy Canadian movement on her business.
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Oct 14, 2025 • 34min
Turn a Side Hustle into $100K Revenue
In this episode, Julie Brown, co-founder of Province of Canada, shares her inspiring journey of turning a $1,500 investment into a thriving apparel brand with seven-figure revenues. She explains how community building and daily content creation fueled organic growth while discussing the impact of her Canadian roots on the brand's identity. Julie also emphasizes the importance of customer feedback in product development and reflects on the challenges and triumphs of operating a retail store, especially during COVID.
Dec 4, 2025 • 20min
How sustainable is the Buy Canadian movement?
In this discussion, Julie Brown, co-founder of Province of Canada, reveals how her focus on local manufacturing nearly doubled her sales. Josephine Au, owner of Emery, shares her challenges with U.S. tariffs and how local support bolstered her brand. Melise Panetta, a marketing lecturer, analyzes the attitude-behavior gap, showing that while Canadians favor buying local, financial pressures complicate follow-through. The conversation highlights the impact of consumer choices on local economies and the persistent challenges faced by small businesses.
