Shopify Masters
Shopify
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Episodes
Mentioned books
Feb 6, 2024 • 26min
The Secret to Customer Retention From A Multimillion Dollar Company
Crystal Landsem, CEO of Lulus, shares insights on customer retention strategies. She discusses balancing growth and company culture, customer-driven retail expansion, bridging online and offline experiences, and managing growth between retail and online channels.
Feb 1, 2024 • 38min
How to Launch a Business in a Weekend
Noah Kagan has helped build and launch several million dollar businesses, and he's found that you don't need a ton of time or money to do it. His book is titled "Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours."He spoke with Michelle Bali for this special "Learn with Shopify" episode of Shopify Masters.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Jan 30, 2024 • 36min
Influencer Marketing: Your Guide To Getting Real Results
The Honey Pot's VP of marketing discusses using influencers to tell human stories, emphasizing community growth. They explore humor in educating about sensitive topics, crafting authentic brand connections with influencers, unique web design for consumer connection, and a service-centric marketing approach.
Jan 25, 2024 • 31min
This CEO’s Secrets to Scaling Your Business to 9 Figures
Sean Frank, CEO of Ridge, shares strategies for scaling the business to nine figures. Topics include expanding product lines, selling internationally, entering new product categories like men's rings, challenges in selling different product categories, the changing marketing landscape with meta and Google, collaborating with YouTubers for marketing, and scaling the business to retail stores.
Jan 23, 2024 • 29min
How a New CEO Helped This Protein Brand Turn a Profit
Learn how Aloha, a protein brand, turned its business around and became profitable by focusing on product improvement, navigating retail and digital sales, practicing financial discipline, and developing new products. The importance of employee ownership and becoming a B Corp is also discussed.
10 snips
Jan 18, 2024 • 35min
How To Build a Loyal Community on Instagram
Ali Osterholz shares her journey of growing a community of artists on Instagram and scaling her brand Explorer Knits + Fibers. They discuss the importance of staying true to oneself, building a community on social media, managing logistics in an ecommerce business, the power of limited drops and curating offerings, as well as intentional shopping and community engagement in the slow fashion movement.
Jan 16, 2024 • 23min
Why a Retail-First Approach Worked for this Booze-Free Brand
Douglas Watters discusses opening a physical store for a non-alcoholic drink brand, the success during dry January, finding the perfect retail space in Manhattan amidst COVID, the focus on the local customer base and personalized customer service, and discovering non-alcoholic brands and their influence on cocktail culture.
Jan 11, 2024 • 34min
The Hot, Smart, Rich Glow-Up Guide for Entrepreneurs
Maggie Sellers, investor and content creator, shares her insights on managing time, investing in oneself, and building networks. She discusses the importance of understanding consumerism, venturing into angel investing and content creation, finding the right investor for your business, evaluating investors and founder qualities, and being an advocate while taking feedback.
Jan 9, 2024 • 30min
How Friendly Branding Set Graza Olive Oil Apart
Learn how Graza Olive Oil stood out in the market with unique branding and packaging. Explore their personal connection to olive oil and their determination to enter the saturated market. Discover the importance of brand creation and partnerships. Understand the challenges faced during the holiday season and the role of a PR team.
Jan 4, 2024 • 31min
Bootstrap Your Way to a Multimillion-Dollar Business
Lindsay McCormick, founder of Bite, shares her journey of building a multimillion-dollar business creating eco-friendly personal hygiene products. She discusses the value of transferable skills in entrepreneurship and overcoming hurdles in the toothpaste business. The benefits of building a business while having a full-time job are highlighted, along with the decision to turn down a deal on Shark Tank.
