

Shopify Masters
Shopify
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Episodes
Mentioned books

Jan 2, 2024 • 28min
The Best Apps and Tools for Your Business in 2024
Jean Wu, successful entrepreneur, discusses expanding her product lines and using key tools to organize her business. Topics include managing relationships and production schedules, launch tools and business management apps, adapting business strategy during COVID-19, and managing company finances.

11 snips
Dec 28, 2023 • 26min
Best of 2023: Top Advice from Business Experts
Google's chief strategist for data and measurement, director of data science at the Bank of Canada, founder of a NY-based growth agency, and the editor-in-chief of Entrepreneur magazine share insights on deepening customer relationships. Topics include data analysis, understanding target customers, aesthetics, decision making, and disruptive technology.

Dec 26, 2023 • 26min
Best of 2023: 5 Stories to Inspire Your Big Leap
Listen to the best Shopify Masters interviews of 2023 featuring Jono Pandolfi, Nancy Twine, Heidi Zak, and Daniel Le Mar. Topics include creating the TheraGun, the need for online undergarment brands, overcoming challenges and finding investors, scaling a business, and fostering creativity and global branding.

Dec 21, 2023 • 27min
Creative Marketing Strategies That Actually Work
Jordan Nathan, founder of Caraway, discusses creative marketing strategies that helped his brand become one of the fastest-growing DTC brands. Topics include conveying the brand story, working with influencers before launch, inventory management, pre-order model, evolving marketing strategies, and initiating new product lines and design.

Dec 19, 2023 • 33min
Make a Smooth Transition to Entrepreneurship
Former dancer turned successful entrepreneur, Sarah Chisholm, shares her journey of building a baking business from scratch after a career-ending injury. Topics discussed include transitioning to entrepreneurship, breaking down big goals, sourcing ingredients, creating soulful artisan boxes, and strategies for engaging with the community and growing the business.

Dec 14, 2023 • 24min
Give Back and Make Money (Yes, You Can Do Both)
Bombas’ one-for-one giving model redefined the sock category. Co-founder Randy Goldberg shares how to launch a business that balances purpose and profit successfully. For more on Bombas and show notes: https://bit.ly/3Tmj6Tc
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Dec 12, 2023 • 32min
How This Online Store Took a Page From Magazines
Founder Dianne O’Connor shares how she was inspired by magazines to create an entertaining digital experience for Weston Table customers.To learn more about Weston Table and show notes: https://www.shopify.com/blog/weston-table-entertainment
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Dec 7, 2023 • 30min
How Momofuku Bottled Its Restaurant Experience
In this podcast, Momofuku's CEO discusses the restaurant's impact on the New York food scene and their successful entry into the home cooking products market. They also emphasize the importance of storytelling, marketing strategies, creating a sense of community and authenticity in consumer packaged goods, and the advantages of the direct-to-consumer space. Additionally, they talk about the growth of Momofuku through data analysis and personal development of the guest from intern to CEO.

Dec 5, 2023 • 42min
How an 85-Year-Old Company Expanded into DTC
STARK Carpet is an 85-year-old company that’s relatively new to the direct-to-consumer business. Chad Stark and Ashley Stark, the third generation to run the family business, explain how they manage the different brands and lines of business.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Nov 30, 2023 • 24min
How a Button-Down Shirt Attracted a Cult Following
New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators.To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.