Shopify Masters

Kimberley Gordon launched Selkie, a dreamy, size-inclusive fashion brand after mourning the loss of her first company- Wildfox. She shares valuable lessons and essentials for launching any fashion label.For more on Selkie and show notes: https://bit.ly/3GqV3uB Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Magnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and optimize the online shopping experience for its customers.For more on Magnolia Bakery and show notes: https://bit.ly/3GctWUi Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling online.To learn more about perfectwhitetee and for show notes: https://www.shopify.com/blog/perfectwhitetee-wholesale-to-dtc Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In 2022, Shaun launched WHITESPACE, a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopify, Shaun shares his journey of building a brand, and how he translated a professional sports career into a successful business.For more on WHITESPACE and show notes: https://bit.ly/40EbQnm Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Emily Miller launched OffLimits, creating cereal with out-of-the-box branding and ingredients that are actually good for you. Discover her creative branding strategies and how you can disrupt a traditional market.For more on OffLimits and show notes: https://bit.ly/3MHCA0mDownload our FREE branding template to help you build a memorable brand that customers will love: ​​https://bit.ly/44nXGIv Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

New York artist Jono Pandolfi is the go-to ceramist for many reputable establishments, including eateries at MOMA and the Four Seasons Hotel, and several Michelin Star restaurants. Jono and his brother, Nick, run a thriving seven-figure business,  Jono Pandolfi Designs, employing more than 20 artists, while maintaining high standards for handmade ceramics.To learn more about Jono Pandolfi Designs and show notes: https://www.shopify.com/blog/jono-pandolfi-scaling-as-a-maker Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, shares what he’s recommending for his clients this holiday season.For more from Shopify Masters: https://www.shopify.com/blog/topics/podcasts Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity collection across multiple product categories. She shares how in-person events and activations helped her build a maternity empire.For more on Hatch Collective and show notes: https://bit.ly/49m8Hg7 Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Special Black Friday and Cyber Monday episode featuring advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono Pandolfi Designs, Magnolia Bakery, Offlimits, Bandit Running, and perfectwhitetee. They discuss strategies for making the event special for loyal customers, pivoting marketing plans, and preparing for increased demand. Challenges include onboarding new agencies, generating content, and releasing new products.

Nick West, co-founder of Bandit, a community-first apparel brand for runners, shares his insights on building a brand through authentic connections. He reveals how they prioritized organic growth and community engagement over traditional advertising. The discussion highlights the vibrant running culture of NYC and its influence on their journey. Nick emphasizes the importance of genuine storytelling and the value of in-person interactions, alongside strategic pop-up events for deeper brand engagement. Tune in for inspiring lessons on entrepreneurship and community building!