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Shopify Masters
What It Takes To Build Community on Social Media in 2024
Apr 18, 2024
Liah Yoo, creator of KraveBeauty, discusses building a community online by sharing personal experiences, emphasizing empathetic content creation for skincare. She highlights the shift towards minimalism in skincare routines and offers insights on transitioning from content creation to entrepreneurship. Yoo shares her journey of self-education in business and sustainability, emphasizing the importance of diversity and community building in the beauty industry.
43:34
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Quick takeaways
- Liah Yoo built a community by sharing her acne journey on YouTube, focusing on simple skincare education.
- Communities form around shared problems, like skincare issues, emphasizing vulnerability and connection with the audience.
Deep dives
Creating a Community with Relatable Content
Leah Yu, founder of Crave Beauty, built a community of over a million subscribers by sharing her journey with adult acne on YouTube, empathizing with those struggling and providing gentle skincare advice. Her focused content aimed to educate viewers on simplifying skincare routines rather than overwhelming with products endorsed by influencers.
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