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What It Takes To Build Community on Social Media in 2024

Shopify Masters

CHAPTER

Navigating Challenges and Turning Setbacks into Opportunities

The chapter focuses on overcoming challenges in the business world without formal education by self-educating on various aspects like chemistry and production operations. It discusses scaling a product from a small kitchen to production level, using educational platforms like YouTube and TikTok. The narrative includes transforming setbacks into successes, showcased by a pop-up event in New York City where industry waste was repurposed and a production issue turned into a positive experience, emphasizing transparency and customer engagement.

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