Liah Yoo, a trailblazing entrepreneur in the skincare industry, shares her captivating journey from a corporate career in South Korea to founding KraveBeauty. She discusses taking bold risks and overcoming self-doubt while addressing societal pressures on career choices. Liah reveals her emotional battles during dark times and emphasizes the importance of resilience and supportive relationships. The conversation also touches on minimalism in skincare, sustainability initiatives, and prioritizing self-care for better creativity and authenticity in life.

Liah Yoo, creator of KraveBeauty, discusses building a community online by sharing personal experiences, emphasizing empathetic content creation for skincare. She highlights the shift towards minimalism in skincare routines and offers insights on transitioning from content creation to entrepreneurship. Yoo shares her journey of self-education in business and sustainability, emphasizing the importance of diversity and community building in the beauty industry.

Entrepreneur Liah Yoo shares wisdom on navigating the world of social media, emphasizing the importance of focus and doubling down on strengths. They explore the dynamics of paid social media advertising and why organic growth is still vital. The podcast also discusses the challenges of staying relevant as a content creator and the effectiveness of paid social and influencer marketing.