Liah Yoo

Liah Yoo, a trailblazing entrepreneur in the skincare industry, shares her captivating journey from a corporate career in South Korea to founding KraveBeauty. She discusses taking bold risks and overcoming self-doubt while addressing societal pressures on career choices. Liah reveals her emotional battles during dark times and emphasizes the importance of resilience and supportive relationships. The conversation also touches on minimalism in skincare, sustainability initiatives, and prioritizing self-care for better creativity and authenticity in life.

Liah Yoo, creator of KraveBeauty, discusses building a community online by sharing personal experiences, emphasizing empathetic content creation for skincare. She highlights the shift towards minimalism in skincare routines and offers insights on transitioning from content creation to entrepreneurship. Yoo shares her journey of self-education in business and sustainability, emphasizing the importance of diversity and community building in the beauty industry.

Liah Yoo, CEO and co-founder of Krave Beauty, dives into her journey from battling acne to launching a skincare line that champions simplicity and ethical practices. She explains the thoughtful sourcing of tamanu oil for her popular Great Barrier Relief Serum. The discussion also touches on the rise of minimalist skincare amidst industry changes, the impact of tariffs on K-beauty, and the evolution of fragrance in beauty, featuring Rare Beauty's new perfume. Yoo emphasizes the importance of sustainability and responsible ingredient sourcing in her mission.