The Glossy Beauty Podcast

Rare Beauty's fragrance, C-suite hires, L'Oréal earnings — and K-beauty brand Krave Beauty’s Liah Yoo

Jul 31, 2025
Liah Yoo, CEO and co-founder of Krave Beauty, dives into her journey from battling acne to launching a skincare line that champions simplicity and ethical practices. She explains the thoughtful sourcing of tamanu oil for her popular Great Barrier Relief Serum. The discussion also touches on the rise of minimalist skincare amidst industry changes, the impact of tariffs on K-beauty, and the evolution of fragrance in beauty, featuring Rare Beauty's new perfume. Yoo emphasizes the importance of sustainability and responsible ingredient sourcing in her mission.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ANECDOTE

Simplified Skincare Success

  • Liah Yoo simplified her skincare from 14 steps to a minimal three-step routine with gentle ingredients.
  • This approach resonated with many tired of the "more is more" beauty industry narrative.
ADVICE

Strategize Around Tariffs

  • Take a strategic approach to evolving tariff impacts instead of reacting impulsively.
  • Adjust pricing carefully after assessing the 2025 tariff outcomes to avoid frequent changes.
INSIGHT

K-Beauty Faces Price Challenges

  • K-beauty’s affordability is a key pillar, now threatened by new 25% US tariffs.
  • Brands must strengthen identity and story to survive rapid trend cycles and geopolitical shifts.
Get the Snipd Podcast app to discover more snips from this episode
Get the app