Voice Hugs #58 - Overcoming dark times, taking risks, & betting on yourself w/ Liah Yoo (@liahyoo)
Aug 15, 2024
Liah Yoo, a trailblazing entrepreneur in the skincare industry, shares her captivating journey from a corporate career in South Korea to founding KraveBeauty. She discusses taking bold risks and overcoming self-doubt while addressing societal pressures on career choices. Liah reveals her emotional battles during dark times and emphasizes the importance of resilience and supportive relationships. The conversation also touches on minimalism in skincare, sustainability initiatives, and prioritizing self-care for better creativity and authenticity in life.
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First Korean YouTuber Leap
- Liah was the first Korea-based YouTuber starting in 2011 while working a corporate job at Amore Pacific.
- She quit to pursue YouTube full-time despite societal norms, without financial readiness or widespread influencer marketing.
Respect Skin's Natural Balance
- Skin and self-care success must respect the skin's natural equilibrium rather than overloading products.
- The beauty industry often misleads by marketing constant product use as necessary, which harms the skin barrier.
Build Honest Support Teams
- Build a care team of honest people willing to help you confront and work through difficult moments.
- Vocalize your struggles early to avoid long-term self-isolation and speed up recovery.