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Shopify Masters

How to Start Optimizing Your Company’s Revenue Growth

Jul 18, 2024
Entrepreneur Shizu Okusa shares tips on revenue growth from Jrink and Apothekary. Topics include plant-based remedies, digital marketing, strategic growth, supply chain, and personal growth in entrepreneurship
32:50

Episode guests

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Quick takeaways

  • Rebranding can be crucial for business survival and thriving, enabling a reset and successful growth strategy.
  • Transitioning from a traditional career to entrepreneurship requires taking calculated risks and aligning with personal values for success.

Deep dives

Rebranding for Business Survival

Shizu Okusa reflects on the necessity of rebranding for business survival, emphasizing that without the rebrand, the business might not have thrived. The rebrand allowed for a reset and a thoughtful growth strategy, enabling the business to attract investments and sustain its development successfully.

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