How to Start Optimizing Your Company’s Revenue Growth
Jul 18, 2024
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Entrepreneur Shizu Okusa shares tips on revenue growth from Jrink and Apothekary. Topics include plant-based remedies, digital marketing, strategic growth, supply chain, and personal growth in entrepreneurship
Rebranding can be crucial for business survival and thriving, enabling a reset and successful growth strategy.
Transitioning from a traditional career to entrepreneurship requires taking calculated risks and aligning with personal values for success.
Deep dives
Rebranding for Business Survival
Shizu Okusa reflects on the necessity of rebranding for business survival, emphasizing that without the rebrand, the business might not have thrived. The rebrand allowed for a reset and a thoughtful growth strategy, enabling the business to attract investments and sustain its development successfully.
Transitioning from Corporate to Entrepreneurship
Shizu shares her transition from a career at Goldman Sachs to entrepreneurship, highlighting the importance of taking calculated risks and focusing on self-discovery. She emphasizes the value of moving away from a purely professional resume-driven life to align with personal values and aspirations, which led to her entrepreneurial journey.
Moving from Juice Chain to Healing Herbal Remedies
Through her experience with Drink, a successful juice chain, Shizu identifies the transformative shift in focus towards holistic health and stress management. Motivated by personal health challenges and market gaps, she launches Apothecary, offering healing herbal remedies rooted in traditional Japanese practices to address mental and physical well-being.
Strategic Business Model Design
Shizu outlines her strategic approach to designing a business model aligned with her lifestyle and values, emphasizing scalability and sustainability. By prioritizing long-term profitability, focusing on strong margins, and diversifying markets, she aims to build a resilient business model that fosters growth while maintaining intentional decision-making.
Shizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created Apothékary, making herbal remedies. Discover the revenue growth tips she’s learned from both companies.
To hear more on Apothékary and read show notes click here.
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