Shopify Masters

How De La Calle’s Rebrand Aims to Capture New Customers

Jul 16, 2024
Guest
Alex Matthews
Serial entrepreneur Alex Matthews shares his rebranding journey for De La Calle, shifting from tepache to modern Mexican soda. Topics include Topache health benefits, effective branding strategies, and efficient liquid product shipping methods.
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Episode notes
1
Intro
00:00 • 3min
2
Topache: A Traditional Mexican Health Beverage
02:48 • 10min
3
Strategies for Effective Branding and Packaging Design
12:40 • 4min
4
Rebranding Strategy to Modern Mexican Soda
16:47 • 8min
5
Strategies for Efficient Shipping of Liquid Products
25:09 • 3min