
Culture of Code Podcast - The Podcast for Indie Hackers
Welcome to the Culture of Code Podcast! Each week, we interview successful solo SaaS founders and indie hackers who share their journeys, insights, and strategies for building thriving businesses in the tech industry. Join us as we uncover the secrets to their success and inspire your own journey!
Latest episodes

10 snips
May 8, 2025 • 24min
The Untapped SaaS Launch Strategy That Made Me $65K in 48 Hours
In this discussion, Deven Bhooshan, founder of SuperGrow, an AI-driven LinkedIn tool, shares his remarkable journey from a weekend MVP to $220K+ ARR. He reveals innovative marketing strategies that led to a $65K launch in just 48 hours, highlighting the importance of influencer partnerships. Deven dives into competitor analysis for identifying market gaps and the lessons learned from his previous venture, Honeypot. He also addresses challenges with customer churn and emphasizes the value of community feedback for sustainable growth.

9 snips
Mar 7, 2025 • 22min
This Indiehacker Built a $300K a Year Saas After Years of Failure
Elston Baretto, a software engineer and founder of Tiny Host, shares his inspiring journey from repeated failures to building a profitable SaaS business with over $300,000 in annual revenue. He discusses the pivotal moments in his decision-making that led to success and how to effectively navigate user feedback. Elston delves into SEO challenges in the competitive hosting market, strategies for customer loyalty, and balancing work-life while managing a side project. His insights are a goldmine for aspiring indie hackers.

11 snips
Jan 28, 2025 • 16min
I Built a $12k/Month Shopify App Business in 12 Months
Aditya Malani, a Shopify app developer, shares his inspiring journey from software engineer to successful entrepreneur. He reveals clever strategies for discovering profitable app ideas through merchant engagement and launching his first revenue-generating Shopify app. Adi discusses the importance of App Store Optimization for visibility and outlines his path to achieving over $12,000 in monthly recurring revenue. He also highlights the marketing tactics that drove app installs and shares valuable lessons learned along the way.

Dec 17, 2024 • 32min
I Launched an AI Presentation SaaS Startup in 4 Hours - Now with 20K Users
An 18-year-old founder shares his journey of launching an AI presentation tool, growing to 20,000 users in just six months. He discusses the importance of rapid iteration and real-time feedback, as well as shifting marketing strategies from students to professionals. The integration of AI in customer support is highlighted, making interactions more efficient. The challenges of converting free users to paid plans and maintaining personal balance as an entrepreneur are also explored, emphasizing perseverance and celebrating small victories.

8 snips
Nov 14, 2024 • 42min
He Makes $9K/Month With a Google Sheets Add-On (SaaS)
Leandro Zubrezki, the founder of Sync2Sheets, shares his journey from eight years of freelancing to building a Google Workplace add-on that syncs Notion databases with Google Sheets. He discusses the challenges of transitioning from client work to product development, emphasizing the importance of user feedback. Leandro dives into refining the MVP, pricing strategies, and effective marketing for indie hackers. He also reflects on the relevance of Product Hunt for launches and his vision for the future of his SaaS!

8 snips
Oct 22, 2024 • 30min
This Notion Integration Makes $37K/Month! (How He Did It)
Julien Nahum, founder of NoteForms and former AWS employee, shares his adventurous journey in building a profitable form builder for Notion users. He reflects on the valuable lessons from his previous startup failures and the importance of iterative learning. Julien discusses the challenges of acquiring restaurant clients and emphasizes the significance of understanding your industry. He also delves into effective MVP development strategies and the nuances of navigating product development within Notion’s ecosystem, revealing how he achieved impressive monthly revenue.

Aug 21, 2024 • 32min
I became a software engineer in one year | bootcamp, ADHD, and landing the job
In this episode, Jason shares his inspiring journey transitioning from teaching to becoming a software engineer in the midst of the pandemic. He discusses the challenges he faced, including self-doubt, imposter syndrome, and discovering he has ADHD, and how he overcame them to land his first software engineer job and transform his life.
---
SUBSCRIBE TO OUR NEWSLETTER TO RECEIVE:
🚀 Episode Summaries: Get the latest episode in a digestible format
💡 Coding Tips & Tricks: Level up your skills with practical advice from industry experts.
🔮 Tech Trends: Stay ahead of the curve with our curated digest of emerging technologies.
🎁 Special Offers: Be the first to know about upcoming events, courses, and podcast merchandise.
👥 Community Spotlights: Connect with fellow coders and see what our listeners are building.
✉️ https://newsletter-signup-form-cf0560.zapier.app
WANT TO SHARE YOUR TECH JOURNEY?
📒 https://forms.gle/jD8QMJKCMux7y82E9
---
Follow Culture of Code
💬 Discord - https://discord.gg/EWRHcZA24k
📄 LinkedIn Page - https://www.linkedin.com/company/102845596
🐦 Twitter - https://twitter.com/FelixThea
🎤 Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
🎧 Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
---
⏳Timestamp
00:00 🙏 Meet Jason
01:00 🍎 Jason's Teaching Journey
02:05 💻 Discovering Coding and Initial Struggles
03:02 🔄 The Decision to Change Careers
03:39 🚀 Starting the Coding Bootcamp Journey
04:22 📝 Preparing for the Entrance Exam
05:45 🤐 Keeping the Career Change Private
10:21 🔍 Navigating the Job Search Post-Bootcamp
11:36 🤝 The Importance of Networking and Referrals
13:38 🎉 Landing the First Job
18:06 👨💻 Transitioning to a Software Engineer Role
19:41 🧠 Discovering ADHD and Its Impact
24:42 💰 Life Changes and Financial Stability
27:14 💡 Advice for Aspiring Software Engineer

Aug 1, 2024 • 30min
i quit my stable career at 36 to learn data science...
In this episode, Dilyan shares his inspiring journey of transitioning from finance to a fulfilling data science career at 36, revealing the unexpected challenges and surprising rewards he encountered along the way.
---
SUBSCRIBE TO OUR NEWSLETTER TO RECEIVE:
🚀 Episode Summaries: Get the latest episode in a digestible format
💡 Coding Tips & Tricks: Level up your skills with practical advice from industry experts.
🔮 Tech Trends: Stay ahead of the curve with our curated digest of emerging technologies.
🎁 Special Offers: Be the first to know about upcoming events, courses, and podcast merchandise.
👥 Community Spotlights: Connect with fellow coders and see what our listeners are building.
✉️ https://newsletter-signup-form-cf0560.zapier.app
WANT TO SHARE YOUR TECH JOURNEY?
📒 https://forms.gle/jD8QMJKCMux7y82E9
---
Follow Culture of Code
💬 Discord - https://discord.gg/EWRHcZA24k
📄 LinkedIn Page - https://www.linkedin.com/company/102845596
🐦 Twitter - https://twitter.com/FelixThea
🎤 Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
🎧 Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
---
⏳Timestamp
00:00 🙏Meet Dilyan
00:58 📈 His Natural Progression to Data Science
01:34 💡 The Turning Point: Embracing Technology
02:38 😰 Overcoming Fears and Doubts
03:05 📝 Planning the Career Switch
03:43 🏫 His Flatiron School Experience
05:01 🤝 Support Systems and Skepticism
06:17 ⏱️ Timing and Market Conditions
07:42 🔬 Specialization in Data Science
09:50 🔍 The Job Search Journey
14:29 💼 Navigating Job Interviews
18:53 🎉 Receiving Multiple Job Offers
20:23 🏠 The Impact of Remote Work
24:19 🤔 Reflecting on the Career Change

Jul 12, 2024 • 31min
How I Went From Struggling Single Mom to Software Engineer
In this episode, we have Joelle, a former struggling single mom who shares her inspiring journey from working dead-end retail jobs to becoming a thriving software engineer after taking the coding bootcamp path. Joelle opens up about the sacrifices, doubts, and ultimate rewarding payoff of teaching herself to code to completely transform her life and financial situation.
---
SUBSCRIBE TO OUR NEWSLETTER TO RECEIVE:
🚀 Episode Summaries: Get the latest episode in a digestible format
💡 Coding Tips & Tricks: Level up your skills with practical advice from industry experts.
🔮 Tech Trends: Stay ahead of the curve with our curated digest of emerging technologies.
🎁 Special Offers: Be the first to know about upcoming events, courses, and podcast merchandise.
👥 Community Spotlights: Connect with fellow coders and see what our listeners are building.
✉️ https://newsletter-signup-form-cf0560.zapier.app
WANT TO SHARE YOUR TECH JOURNEY?
📒 https://forms.gle/jD8QMJKCMux7y82E9
---
Follow Culture of Code
💬 Discord - https://discord.gg/qwExDjUE
📄 LinkedIn Page - https://www.linkedin.com/company/102845596
🐦 Twitter - https://twitter.com/FelixThea
🎤 Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
🎧 Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
Timestamp
00:00 Meet Joelle
00:49 The Turning Point in Joelle's Career
01:57 College vs. Bootcamp
04:39 Joelle's Bootcamp Experience
05:50 Balancing Act: Motherhood and Career Change
07:50 The Job Hunt Experience
11:52 Life After Bootcamp
17:59 Contract Work: Navigating the Freelance World
26:22 Advice on Contract Work
31:07 Closing Thoughts
#techcareers #softwareengineer #podcast

Apr 25, 2024 • 29min
How I Became a Salesforce Sales Engineer Without a Technical Background
In this episode, we have Alison, a Senior Manager at Salesforce. She shares her unconventional journey into the sales engineering field with no technical expertise.
Follow Culture of Code
➡️ Twitter - https://twitter.com/FelixThea
➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
Timestamps:
00:00 Meet Allison
01:01 Transition into Sales Engineering
02:39 Understanding Pre-Sales and Sales Engineering
04:08 Developing Skills for Sales Engineering
05:14 Overcoming Challenges in Sales Engineering
06:08 Improving Storytelling Skills
08:45 Understanding the Customer's Needs
08:53 The Role of Discovery in Sales Engineering
10:59 Navigating Difficult Conversations
13:24 The Partnership between Sales and Sales Engineering
14:31 The Importance of Internal Discovery and Account Planning
15:17 The Day-to-Day Life of a Sales Engineer
21:41 Career Progression in Sales Engineering
26:43 The Power of Storytelling in Technical Selling
29:16 Closing Remarks and Appreciation
#podcast #softwareengineer #techcareers