Culture of Code Podcast - The Podcast for Indie Hackers The Untapped SaaS Launch Strategy That Made Me $65K in 48 Hours
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May 8, 2025 In this discussion, Deven Bhooshan, founder of SuperGrow, an AI-driven LinkedIn tool, shares his remarkable journey from a weekend MVP to $220K+ ARR. He reveals innovative marketing strategies that led to a $65K launch in just 48 hours, highlighting the importance of influencer partnerships. Deven dives into competitor analysis for identifying market gaps and the lessons learned from his previous venture, Honeypot. He also addresses challenges with customer churn and emphasizes the value of community feedback for sustainable growth.
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Rapid $220K ARR Build with MVP
- Deven built SuperGrow from a 48-hour MVP into a $220K ARR SaaS tool using AI for LinkedIn content creation.
- He achieved this growth without relying on a Twitter following, product launches, or paid ads.
Validated Markets Beat Creating New Categories
- In early indie hacking, finding the right idea in a validated market is critical, not creating a new category.
- VC funding in a market does not guarantee product-market validation.
API Changes Kill Honeypot
- Elon Musk's Twitter API changes forced Deven to shut down his Honeypot lead gen product due to high costs.
- This challenge led him to collaborate on SuperGrow's creation with his now co-founder.