Culture of Code Podcast - The Podcast for Indie Hackers

This Indiehacker Built a $300K a Year Saas After Years of Failure

9 snips
Mar 7, 2025
Elston Baretto, a software engineer and founder of Tiny Host, shares his inspiring journey from repeated failures to building a profitable SaaS business with over $300,000 in annual revenue. He discusses the pivotal moments in his decision-making that led to success and how to effectively navigate user feedback. Elston delves into SEO challenges in the competitive hosting market, strategies for customer loyalty, and balancing work-life while managing a side project. His insights are a goldmine for aspiring indie hackers.
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ANECDOTE

Early Failures vs. Tiny Host Approach

  • Elston Barreto worked longer than necessary on his first company after university, trying to get into YC and incubators.
  • With Tiny Host, he set a one-month limit for building and focused primarily on marketing, which proved more effective.
ADVICE

Prioritize Marketing and Experiment

  • Focus on marketing instead of solely coding.
  • Try various marketing channels, then double down on what works.
ADVICE

Leveraging Reddit for Feedback

  • Use Reddit for early feedback and user acquisition.
  • Engage by seeking feedback, not directly promoting your product.
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