Culture of Code Podcast - The Podcast for Indie Hackers This Indiehacker Built a $300K a Year Saas After Years of Failure
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Mar 7, 2025 Elston Baretto, a software engineer and founder of Tiny Host, shares his inspiring journey from repeated failures to building a profitable SaaS business with over $300,000 in annual revenue. He discusses the pivotal moments in his decision-making that led to success and how to effectively navigate user feedback. Elston delves into SEO challenges in the competitive hosting market, strategies for customer loyalty, and balancing work-life while managing a side project. His insights are a goldmine for aspiring indie hackers.
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Early Failures vs. Tiny Host Approach
- Elston Barreto worked longer than necessary on his first company after university, trying to get into YC and incubators.
- With Tiny Host, he set a one-month limit for building and focused primarily on marketing, which proved more effective.
Prioritize Marketing and Experiment
- Focus on marketing instead of solely coding.
- Try various marketing channels, then double down on what works.
Leveraging Reddit for Feedback
- Use Reddit for early feedback and user acquisition.
- Engage by seeking feedback, not directly promoting your product.
