42courses Podcast

The incredible Prof Eric Johnson talks about choice architecture and behavioural science. Eric lives in New York and is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics...basically, he is really really smart and also a lovely chap, so we hope you enjoy this podcast and all the wonderful things Eric has to share. You can find out more about Eric and get his fantastic book at theelementsofchoice.com Enjoy the listen and of you want to learn more about us and our courses visit 42courses.com

Dr Iain McGilchrist joins Chris Rawlinson in this 42courses podcast to talk about the marvels of the human brain, creativity, sleep and more. Dr Iain McGilchrist is a psychiatrist, author and possibly one of the greatest thinkers alive and has spent most of his life studying the brain and the uniqueness of its two hemispheres.    During our chat, Iain tells us about his journey into understanding the two hemispheres of the brain, why the right brain is more important for creativity, creative exercises for the brain, and even how children develop the concept of time.   It’s a fascinating discussion, so be sure to give it a listen. If you’d like more on the topic, do check out Dr Iain’s marvellous book, The Matter With Things: Our Brains, Our Delusions, and the Unmaking of the World.  You can also visit Iains website at channelmcgilchrist.com

We chat to the marvellous Greg Davies about simple rules for investing, why investors are often their own worst enemies, and his brilliant tips and advice for people starting out in investing. Greg is a specialist in applied behavioural finance and is currently the Head of Behavioural Science at Oxford Risk, where he is working on building software to help people make better financial decisions. Before, Greg was tasked to start up the world’s first team of behavioural finance specialists at Barclays. And here he shares some of the things he has learnt along the journey.  Enjoy the listen! 

We chat to the marvellous Patrick Fagan on all things behavioural science. Including what sparked his interest in behavioural science, his career highlights, the O.C.E.A.N. framework that looks at the big 5 personality traits in people and much more.  Enjoy the listen, and be sure to check out Patrick's brilliant course, Behavioural Science for Effective Messaging. 

The one and only Rory Sutherland looks back at 10 years of Nudgestock and shares some of the highlights of what to expect for Nudgestock 22 this year. You can sign up to Nudgestock for free at www.nudgestock.com and if you want to look back at some of the highlights from the last 10 years you can take our free Nudgestock course at www.42courses.com/courses/nudgestock

In this episode we talk with Dan Benett who heads up the Behavioural Science division at Ogilvy. Dan shares some of his favourite behavioural science stories and also shares what to expect for this year's highly anticipated Nudgestock taking place on the 1oth June. Enjoy the listen and if be sure to sign up to Nudgestock, it's totally free and incredible - https://nudgestock.com/

In this podcast, we chat to two of the most incredible behavioural scientists in the world.  Together Dilip Soman and Nina Mazar share their passion for solving real world problems, and making better decisions to improve wellbeing using behavioural science.  They also share some insights into their new book, Behavioural Science in the Wild and highlight some of their favourite, standout examples and projects making use of behavioural science through out their careers.  Dilip is a professor at the Rotman School of Management, University of Toronto. He does research on interesting human behaviours and their applications to consumer welfare, policy and financial literacy. He is also interested in research on poverty, global health, education and development in the global south. Nina is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges. Enjoy the listen, behavioural science lovers! 

We had the honour to chat to the incredible Stephanie Benedetto about her business, overcoming Circular Economy barriers, how to combat waste issues globally, and more. Stephanie is the founder of Queen of Raw, a marketplace to buy and sell sustainable fabrics and textiles. In the podcast, she explains the spirit and ethos of her company, which comes from her family being in the textile industry for over 100 years. A truly fascinating story. Stephanie shares more advice on how business, and people, can become more sustainable in our Circular Economy course, in collaboration with Parsons School of Design.

We chat to the wonderful Kate Toon on all things copywriting, and much much more.  Kate is one of our most-loved thought leaders in our Copywriting course, and in this episode she chats to us about moving to Australia, what life is like in big ad agencies, and all of the lessons she has learnt running her own business.  Kate is an award-winning misfit entrepreneur, who works with small businesses and big brands to transform their online presence: through powerful SEO, captivating content and all the right digital marketing moves.  Her StayTooned group of companies include the Digital Masterchefs, The Recipe for SEO Success and The Clever Copywriting School. Through these, Kate has helped more than 10,000 other businesses demystify digital marketing, grapple the Google Beast, and grow their success.

This week we chat to the brilliant Raz Godelnik about all things Circular Economy.  The Circular Economy gives us a promise of a new and better economic system. It's all about how we can better use our resources and drastically reduce our consumption, and creation of waste.  Raz is an assistant Professor of Strategic Design & Management at Parsons School of Design in New York City. For the last 15 years, he has been exploring and researching within the space of sustainability in business.   In this podcast, Raz gives insights into our Circular Economy course, launching soon, and how this system can be used by companies to adapt in today's climate change crisis.