Patrick Fagan - Using behavioural science to make your marketing more effective and personal.

We chat to the marvellous Patrick Fagan on all things behavioural science. Including what sparked his interest in behavioural science, his career highlights, the O.C.E.A.N. framework that looks at the big 5 personality traits in people and much more. 

Enjoy the listen, and be sure to check out Patrick's brilliant course, Behavioural Science for Effective Messaging.