The incredible Prof Eric Johnson talks about choice architecture and behavioural science.

Eric lives in New York and is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics...basically, he is really really smart and also a lovely chap, so we hope you enjoy this podcast and all the wonderful things Eric has to share.

You can find out more about Eric and get his fantastic book at theelementsofchoice.com

Enjoy the listen and of you want to learn more about us and our courses visit 42courses.com