42courses Podcast

In this podcast, we chat to two of the most incredible behavioural scientists in the world.  Together Dilip Soman and Nina Mazar share their passion for solving real world problems, and making better decisions to improve wellbeing using behavioural science.  They also share some insights into their new book, Behavioural Science in the Wild and highlight some of their favourite, standout examples and projects making use of behavioural science through out their careers.  Dilip is a professor at the Rotman School of Management, University of Toronto. He does research on interesting human behaviours and their applications to consumer welfare, policy and financial literacy. He is also interested in research on poverty, global health, education and development in the global south. Nina is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges. Enjoy the listen, behavioural science lovers! 

We had the honour to chat to the incredible Stephanie Benedetto about her business, overcoming Circular Economy barriers, how to combat waste issues globally, and more. Stephanie is the founder of Queen of Raw, a marketplace to buy and sell sustainable fabrics and textiles. In the podcast, she explains the spirit and ethos of her company, which comes from her family being in the textile industry for over 100 years. A truly fascinating story. Stephanie shares more advice on how business, and people, can become more sustainable in our Circular Economy course, in collaboration with Parsons School of Design.

We chat to the wonderful Kate Toon on all things copywriting, and much much more.  Kate is one of our most-loved thought leaders in our Copywriting course, and in this episode she chats to us about moving to Australia, what life is like in big ad agencies, and all of the lessons she has learnt running her own business.  Kate is an award-winning misfit entrepreneur, who works with small businesses and big brands to transform their online presence: through powerful SEO, captivating content and all the right digital marketing moves.  Her StayTooned group of companies include the Digital Masterchefs, The Recipe for SEO Success and The Clever Copywriting School. Through these, Kate has helped more than 10,000 other businesses demystify digital marketing, grapple the Google Beast, and grow their success.

This week we chat to the brilliant Raz Godelnik about all things Circular Economy.  The Circular Economy gives us a promise of a new and better economic system. It's all about how we can better use our resources and drastically reduce our consumption, and creation of waste.  Raz is an assistant Professor of Strategic Design & Management at Parsons School of Design in New York City. For the last 15 years, he has been exploring and researching within the space of sustainability in business.   In this podcast, Raz gives insights into our Circular Economy course, launching soon, and how this system can be used by companies to adapt in today's climate change crisis.

After yesterday's part 1 where we revealed our Top Books of 2021, today we discuss our best learnings of the past year.

The 42courses team share their stand out books of the past year. 2021 year in review part 2 released tomorrow, where we discuss our top learnings of the year and Chris talks about the plans for 2022. Jake's Best Books of 2021 Richer, Wiser, Happier: How the World's Greatest Investors Win in Markets and Life by William Green Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter Optionality: How to Survive and Thrive in a Volatile World by Richard Meadows ------------------------------------- Irene's Best Books 10 minutes 38 seconds in this strange world by Elif Shafak Blink by Malcolm Gladwell ------------------------------------- Aliza's best books The Spy and The Traitor by Ben Macintyre The Tyranny of Merit: What's become of the common good? by Michael Sandel ------------------------------------- Bren's best books  Absolute Pandemonium by Brian Blessed (audiobook) 26.2 Miles to Happiness by Paul Tomkinson (audiobook) How not to plan by Les Binet and Sarah Carter Winning Minds: Secrets from the language of leadership by Simon Lancaster How words kill: You are not human by Simon Lancaster Invisible to Invaluable by Jane Evans and Carol Russell ------------------------------------- Chris' best books No Rules Rules: Netflix and the Culture of Revolution by Reed Hastings and Erin Meyer Brave new work: Are you ready to reinvent your organisation by Aaron Dignan Humankind: A hopeful history by Rutger Bregman Nudge: Improving decisions about health, wealth and happiness by Richard Thaler and Cass Sunstein (New Edition) Bomber Mafia by Malcolm Gladwell (Audiobook)

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioural economics consulting to businesses all around the world. Every episode of her podcast, The Brainy Business is about behavioural economics and Melina’s at episode 178 now, so there’s a lot for you to digest there. . Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioural economics. And now she’s an Instructor at Texas A&M University on the Certificate for Applied Behavioral Economics. Her first book, What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behaviour. And that’s where 42courses founder Chris Rawlinson picks up the conversation with Melina.

Today Rory Sutherland is here, speaking with his co-author Pete Dyson about their new book, Transport for Humans: Are we nearly there yet? The book is about how engineers plan transport systems, but people use them. An engineer's measure of success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We might consider habit, status, comfort, variety and many other factors that engineering equations don’t capture at all. Now with climate change, the pandemic and changing work–life priorities, the time is ripe for a new way forward. This book maps out how to design transport for humans. So here’s 42courses founder Chris Rawlinson to ask the questions to Pete Dyson and Rory Sutherland.

During the week, Pete is a behavioural science practitioner at Ogilvy, working with the marvellous Rory Sutherland. He is also the creator behind the popular Behavioral Science YouTube channel, Pete Judo. Pete’s YouTube channel shares fun explanations of key concepts in Behavioural Economics and psychology, He’s already attracted thousands of subscribers in the short time since he started the channel, with his speciality being the science of Habits and making behaviour change stick! Extremely useful stuff to know! So it’s true to say that Pete is fast becoming an influencer in the behavioural science field. Enjoy the show.

Dan Nelken is an award winning freelance creative director for Canada’s top creative ad agencies, the world's largest brands, and rising start-ups around the world. And he’s the author of the soon-to-be-released, A Self-Help Guide for Copywriters, due out in October 2021. He has a quickly growing newsletter entitled, A Self-Help Guide for Creatives, where he helps marketing professionals build their creative craft and confidence. Join over 3,000 people by subscribing at nelkencreative.com. As Dan says, it’s free, short, and dead-easy to unsubscribe. Dan’s Newsletter Dan Nelken on LinkedIn Dan Nelken on Twitter A Technique for Producing Ideas - by James Webb Young