Dan Nelken is an award winning freelance creative director for Canada’s top creative ad agencies, the world's largest brands, and rising start-ups around the world. And he’s the author of the soon-to-be-released, A Self-Help Guide for Copywriters, due out in October 2021. He has a quickly growing newsletter entitled, A Self-Help Guide for Creatives, where he helps marketing professionals build their creative craft and confidence. Join over 3,000 people by subscribing at nelkencreative.com. As Dan says, it’s free, short, and dead-easy to unsubscribe. Dan’s Newsletter Dan Nelken on LinkedIn Dan Nelken on Twitter A Technique for Producing Ideas - by James Webb Young

Nina Jervis is a Freelance writer, an author and a course creator. Nina wrote - I’d rather get a cat and save the planet: Conversations with childfree women. This book takes a warm and lighter hearted look at what can be a tricky topic to discuss. She used to be a corporate HR manager, but changed careers to become a freelance writer - and that is quite some story of how she managed that transition. And now she has a very wide range of clients for her writing services. On top of all that, Nina has a course on how to blog, called Blogging Basics. And the latest edition of that starts very soon. Nina is also a prolific 42courses student, so you’ll get a very honest review of our courses and the student experience LINKS https://www.ninathewriter.com/ https://ninaj.medium.com/blogging-basics-a-new-online-course-starting-in-september-2021-a4a487f190a6

John Yorke is the author of INTO THE WOODS – the biggest selling screenwriting book in the UK for the last six years. John is a double BAFTA winner (as programme maker) and multi BAFTA winner (as commissioner). In his TV career, he has worked as both Head of Channel Four Drama and Controller of BBC Drama Production. And he has been involved in such massive hits as Wolf Hall, Life On Mars, The Street, Shameless, Bodies and Eastenders. Now, he works worldwide as a drama producer, consultant and lecturer on all forms of storytelling.  In 2005 he created the BBC Writers Academy, a year-long in-depth training scheme which has produced a generation of successful television writers – many who have gone on to have their own shows. LINKS Storytelling course  Every story in the world has these 6 basic plots - BBC article 

Louise Ward is the co-founder of The Behavioural Science Club on LinkedIn. Each week, the group speaks to the leading speakers and authors from the field of Behavioural Science. The club only started in June 2020, but already has over 4500 members. Louise has been in market research for 30 years, also represents Ireland at the World Admin summit and is a mentor in a program for entrepreneurs starting out on new ventures . And if that’s not enough, Louise is also one of the top students on 42courses - currently at 6th position on the Global Leaderboard. All in all, Louise is an amazing person and one of the nicest people you will ever meet. LINKS Behavioural Science Club on LinkedIn https://www.linkedin.com/groups/13871707/ Behavioural Science Club on YouTube - 1st episode with Rory Sutherland https://youtu.be/uUbsAXqk5ts Applied Behavioural Science Course with Rory Sutherland on 42courses https://www.42courses.com/courses/behavioural-science Louise on LinkedIn - follow for great book recommendations https://www.linkedin.com/in/louiseward2021/

Jay Baer is a marketing, customer experience, and customer service keynote speaker. He is a New York Times best-selling author of six books (including Talk Triggers and Hug your Haters). He's an internet pioneer, a 7th-generation entrepreneur and the founder of five, multi-million dollar companies. He’s Funny. Factual. Fantastic. That’s why in 27 years of marketing expertise, Jay has worked with more than 700 companies, including 36 of the FORTUNE 500. LINKS FROM THIS PODCAST JayBaer.com - sign up to his bi-weekly newsletter His consulting company you can find at Convinceandconvert.com Check out Jay on Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast https://www.jaybaer.com/blog-and-podcasts/ Follow Jay on Twitter - @jaybaer

Invisible to Invaluable - Unleashing the power of midlife women is a celebration of what midlife women do, who they are and what they are capable of. It's a rallying cry for midlife women to change the world for the better. We speak to the fantastic authors Jane Evans and Carol Russell. Jane Evans is one of her generation's most successful advertising women, In 2019 she was presented with a Lifetime Achievement Award by Women in Media and in 2020 was one of AdAge's Women to Watch in Europe. She founded the Uninvisibility project to showcase brilliant midlife women and create opportunities for them to return to the workplace Carol Russell is a prolific BAFTA nominated prolific TV writer and consultant. She is the founder of Fresh Voices UK, which promotes writers of African, Asian and others of ethnically diverse heritage. Carol is also a recipient of the Stephen Lawrence Woman of the Year award. VISIBLE START Brixton Finishing School, Uninvisibility, and WPP have joined forces to offer a free online course, alongside live events, that will teach you the basics of digital media and give you the confidence to go out there and land your dream job. And there are exclusive placement opportunities in the industry with 20 ring fenced roles at WPP agencies exclusively for VisibleStart participants. FRESH VOICES UK Fresh Voices UK is a creative response to the continuing absence of Black, Asian and Minority Ethnic (BAME) voices finding their way on to mainstream television. Fresh Voices UK presents the work of experienced BAME writers to an invited industry audience in order to demonstrate the kinds of stories that we want to tell that aren’t just about the ‘black’ experience, but about the human condition. Copywriting Course on 42courses.com Jane Evans is one of the many brilliant thought leaders on our latest course, which gives you the skills and insider knowledge to write words that sell

Respecting the craft of copywriting, being strong as a copywriter in an agency, the most important characteristics of a good copywriter, and much more... It's all under discussion by Derek Walker, who is the owner of Advertising Agency Brown and Browner. Derek’s worked in advertising for nearly 20 years on an enormous amount of impressive clients and accounts. He’s very active on Twitter ( @dereklwalker ) and LinkedIn in the advertising community. This podcast is jam packed full of Derek’s wisdom, realism, and important messages for the copywriting community, it’s totally full of juicy goodness. Derek is one of the thought leaders in our new Copywriting course  COPYWRITING   We cover everything you need to be writing better copy - it’s like your first few years on the job… but at hyper speed  For example, you’ll study how to: Get readers to notice your copy Resolve the Problem/Solution dynamic Use the power of rhyme Write killer headlines Get readers to engage with your copy Craft Call-To-Actions that convert every time Edit like a pro For the full list of chapter and lesson contents, take a look inside  42courses Entertain your brain

Vikki Ross has been copywriting for over 20 years for massively famous global brands. She specialises in branding and TOV and travels the world telling businesses how to speak. Vikki is a champion for copywriters on Twitter, organising some of the best get togethers such as #copywritersunite #copysafari @copynights and even an event called Copy Cabana. Vikki has received multiple awards in recognition of her work. In 2017 Creative Equals named her as one of the top 30 female creative leaders. In 2019 Women in Marketing gave her the Special Award for Outstanding Conribution to Marketing and in 2020, The Dots named Vikki as one of the Top 100 Trailblazers redefining the creative industry. ----------------------- COPYWRITING - our new course launched today. We are super excited for you to start this course! We cover everything you need to be writing better copy - it’s like your first few years on the job… but at hyper speed For example, you’ll study how to: Get readers to notice your copy Resolve the Problem/Solution dynamic Use the power of rhyme Write killer headlines Get readers to engage with your copy Craft Call-To-Actions that convert every time Edit like a pro For the full list of chapter and lesson contents, take a look inside 42courses Entertain your brain

Today you’ll hear tips to help normalise the conversation around mental health and smashing the stigma, to reach Better mental wellbeing Rob Stephenson is a mental Health campaigner He’s the founder of the InsideOut LeaderBoard, which showcases senior workplace leaders, who are open about the fact that they have a mental health challenge. Rob always speaks openly about his own diagnosis of bipolar disorder and how that affected his life story. He is also the founder of FormScore which is a movement, website and mobile app which helps youth Keep track of how you’re feeling and connect with those around you during tough times. Rob is a fantastic keynote speaker and was a stand out hit at Nudgestock2021. July's 30-day well-being sprint, The Form Booster https://mailchi.mp/formscore/30-day-form-booster FormScore, where you can also find a link to the FormScore App https://www.formscore.today/ The Inside Out Leaderboard https://inside-out.org/ Rob recommends the book, The Lonely Century by Noreena Hertz

Simon Lancaster is one of the world's top speechwriters. He has written 3 books on speechwriting and the language of leaders. He talks about sounding like a leader, how to write non-fiction books, how to write a great speech and not be afraid of public speaking.