42courses Podcast

After yesterday's part 1 where we revealed our Top Books of 2021, today we discuss our best learnings of the past year.

The 42courses team share their stand out books of the past year. 2021 year in review part 2 released tomorrow, where we discuss our top learnings of the year and Chris talks about the plans for 2022. Jake's Best Books of 2021 Richer, Wiser, Happier: How the World's Greatest Investors Win in Markets and Life by William Green Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter Optionality: How to Survive and Thrive in a Volatile World by Richard Meadows ------------------------------------- Irene's Best Books 10 minutes 38 seconds in this strange world by Elif Shafak Blink by Malcolm Gladwell ------------------------------------- Aliza's best books The Spy and The Traitor by Ben Macintyre The Tyranny of Merit: What's become of the common good? by Michael Sandel ------------------------------------- Bren's best books  Absolute Pandemonium by Brian Blessed (audiobook) 26.2 Miles to Happiness by Paul Tomkinson (audiobook) How not to plan by Les Binet and Sarah Carter Winning Minds: Secrets from the language of leadership by Simon Lancaster How words kill: You are not human by Simon Lancaster Invisible to Invaluable by Jane Evans and Carol Russell ------------------------------------- Chris' best books No Rules Rules: Netflix and the Culture of Revolution by Reed Hastings and Erin Meyer Brave new work: Are you ready to reinvent your organisation by Aaron Dignan Humankind: A hopeful history by Rutger Bregman Nudge: Improving decisions about health, wealth and happiness by Richard Thaler and Cass Sunstein (New Edition) Bomber Mafia by Malcolm Gladwell (Audiobook)

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioural economics consulting to businesses all around the world. Every episode of her podcast, The Brainy Business is about behavioural economics and Melina’s at episode 178 now, so there’s a lot for you to digest there. . Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioural economics. And now she’s an Instructor at Texas A&M University on the Certificate for Applied Behavioral Economics. Her first book, What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behaviour. And that’s where 42courses founder Chris Rawlinson picks up the conversation with Melina.

Today Rory Sutherland is here, speaking with his co-author Pete Dyson about their new book, Transport for Humans: Are we nearly there yet? The book is about how engineers plan transport systems, but people use them. An engineer's measure of success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We might consider habit, status, comfort, variety and many other factors that engineering equations don’t capture at all. Now with climate change, the pandemic and changing work–life priorities, the time is ripe for a new way forward. This book maps out how to design transport for humans. So here’s 42courses founder Chris Rawlinson to ask the questions to Pete Dyson and Rory Sutherland.

During the week, Pete is a behavioural science practitioner at Ogilvy, working with the marvellous Rory Sutherland. He is also the creator behind the popular Behavioral Science YouTube channel, Pete Judo. Pete’s YouTube channel shares fun explanations of key concepts in Behavioural Economics and psychology, He’s already attracted thousands of subscribers in the short time since he started the channel, with his speciality being the science of Habits and making behaviour change stick! Extremely useful stuff to know! So it’s true to say that Pete is fast becoming an influencer in the behavioural science field. Enjoy the show.

Dan Nelken is an award winning freelance creative director for Canada’s top creative ad agencies, the world's largest brands, and rising start-ups around the world. And he’s the author of the soon-to-be-released, A Self-Help Guide for Copywriters, due out in October 2021. He has a quickly growing newsletter entitled, A Self-Help Guide for Creatives, where he helps marketing professionals build their creative craft and confidence. Join over 3,000 people by subscribing at nelkencreative.com. As Dan says, it’s free, short, and dead-easy to unsubscribe. Dan’s Newsletter Dan Nelken on LinkedIn Dan Nelken on Twitter A Technique for Producing Ideas - by James Webb Young

Nina Jervis is a Freelance writer, an author and a course creator. Nina wrote - I’d rather get a cat and save the planet: Conversations with childfree women. This book takes a warm and lighter hearted look at what can be a tricky topic to discuss. She used to be a corporate HR manager, but changed careers to become a freelance writer - and that is quite some story of how she managed that transition. And now she has a very wide range of clients for her writing services. On top of all that, Nina has a course on how to blog, called Blogging Basics. And the latest edition of that starts very soon. Nina is also a prolific 42courses student, so you’ll get a very honest review of our courses and the student experience LINKS https://www.ninathewriter.com/ https://ninaj.medium.com/blogging-basics-a-new-online-course-starting-in-september-2021-a4a487f190a6

John Yorke is the author of INTO THE WOODS – the biggest selling screenwriting book in the UK for the last six years. John is a double BAFTA winner (as programme maker) and multi BAFTA winner (as commissioner). In his TV career, he has worked as both Head of Channel Four Drama and Controller of BBC Drama Production. And he has been involved in such massive hits as Wolf Hall, Life On Mars, The Street, Shameless, Bodies and Eastenders. Now, he works worldwide as a drama producer, consultant and lecturer on all forms of storytelling.  In 2005 he created the BBC Writers Academy, a year-long in-depth training scheme which has produced a generation of successful television writers – many who have gone on to have their own shows. LINKS Storytelling course  Every story in the world has these 6 basic plots - BBC article 

Louise Ward is the co-founder of The Behavioural Science Club on LinkedIn. Each week, the group speaks to the leading speakers and authors from the field of Behavioural Science. The club only started in June 2020, but already has over 4500 members. Louise has been in market research for 30 years, also represents Ireland at the World Admin summit and is a mentor in a program for entrepreneurs starting out on new ventures . And if that’s not enough, Louise is also one of the top students on 42courses - currently at 6th position on the Global Leaderboard. All in all, Louise is an amazing person and one of the nicest people you will ever meet. LINKS Behavioural Science Club on LinkedIn https://www.linkedin.com/groups/13871707/ Behavioural Science Club on YouTube - 1st episode with Rory Sutherland https://youtu.be/uUbsAXqk5ts Applied Behavioural Science Course with Rory Sutherland on 42courses https://www.42courses.com/courses/behavioural-science Louise on LinkedIn - follow for great book recommendations https://www.linkedin.com/in/louiseward2021/

Jay Baer is a marketing, customer experience, and customer service keynote speaker. He is a New York Times best-selling author of six books (including Talk Triggers and Hug your Haters). He's an internet pioneer, a 7th-generation entrepreneur and the founder of five, multi-million dollar companies. He’s Funny. Factual. Fantastic. That’s why in 27 years of marketing expertise, Jay has worked with more than 700 companies, including 36 of the FORTUNE 500. LINKS FROM THIS PODCAST JayBaer.com - sign up to his bi-weekly newsletter His consulting company you can find at Convinceandconvert.com Check out Jay on Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast https://www.jaybaer.com/blog-and-podcasts/ Follow Jay on Twitter - @jaybaer