During the week, Pete is a behavioural science practitioner at Ogilvy, working with the marvellous Rory Sutherland.

He is also the creator behind the popular Behavioral Science YouTube channel, Pete Judo.

Pete’s YouTube channel shares fun explanations of key concepts in Behavioural Economics and psychology,

He’s already attracted thousands of subscribers in the short time since he started the channel, with his speciality being the science of Habits and making behaviour change stick! Extremely useful stuff to know!

So it’s true to say that Pete is fast becoming an influencer in the behavioural science field.

Enjoy the show.