Melina Palmer is founder and CEO of The Brainy Business, which provides behavioural economics consulting to businesses all around the world.

Every episode of her podcast, The Brainy Business is about behavioural economics and Melina’s at episode 178 now, so there’s a lot for you to digest there. .

Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioural economics. And now she’s an Instructor at Texas A&M University on the Certificate for Applied Behavioral Economics.

Her first book, What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behaviour.

And that’s where 42courses founder Chris Rawlinson picks up the conversation with Melina.