Professor Dan Ariely joins us to talk about his marvellous new book, "Misbelief", about why and how rational people believe irrational things. We also discuss how not to fall prey to corrosive information, lots of fascinating Behavioural Science and Psychology insights, and even his brand new TV show, The Irrational. Learn more about Dan and order his book at: https://danariely.com Learn more about 42courses at https://42courses.com

In this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-building consultant Dr. Lachezar Ivanov. To read Eaons Books, go to www.eaonpritchard.com To chat with Dr. Lachezar, head to www.firebrandconsultants.com

The self-taught super successful behavioural scientist Richard Shotton shares his secret to finding his many incredible insights, as well as chatting about his new book "The Illusion of Choice" + we also discuss how you can get a pay rise too! Richard's Website: ⁠richardshotton.com Richard's Twitter: ⁠twitter.com/rshotton⁠ Richard's new book: ⁠https://amzn.to/45vPOEr

The marketing legend that is Mark Ritson talks about how he got into the world of marketing and brand building, The Marketing MBA, which brands he thinks are doing well (and not), his bromance with Byron Sharp, and who he would most like to have a dinner party with too. Enjoy the podcast. Marks Website: mba.marketingweek.com Marks Twitter: twitter.com/markritson Mark's LinkedIn: linkedin.com/in/markritson

A special podcast in the run-up to Nudgestock, we were supposed to talk about Nudgestock, but of course, in true Rory style, we ended up talking about everything 😂. You'll hear Rory's wisdom and thoughts on AI, Advertising, Cannes Lions and, of course, Nudgestock 2023 too. To celebrate our continued sponsorship of the event, if you use the voucher code NUDGESTOCK23 at checkout on 42courses.com, you'll get a pleasant wallet-friendly surprise (For a limited time only). Enjoy the podcast.

Rob says, “Creativity can achieve things that logic can’t”, which sums up the theme of our podcast episode with the incredible adman. We chat to the brilliant Rob Campbell, Chief Strategy Officer for Colenso BBDO in Auckland, and one of the most awarded strategists in the world. Rob shares his journey from wanting to be a policeman, to becoming a rockstar, and, finally, one of the most respected strategists in the world. He also shares the power of mentors and those that help you along your journey, what he learnt from living in eight countries, how to set yourself up for success in ad-land, and even why he was called an a**hole by Richard Branson. Enjoy the listen - it’s one not to be missed. ⭐️⭐️ Our Most Popular courses ⭐️⭐️ 🎓 Creative Leadership: https://www.42courses.com/courses/cre... 🎓 Behavioural Economics: https://www.42courses.com/courses/beh... 🎓 Storytelling: https://www.42courses.com/courses/sto... 🎓 Marketing Strategy: https://www.42courses.com/courses/mar... 🎓 The Happy Course: https://www.42courses.com/courses/hap... 🎓 Copywriting: https://www.42courses.com/courses/cop... 🎓 Creative Thinking: https://www.42courses.com/courses/how... ⭐️⭐️Follow Us On Social Media ⭐️⭐️ 📈 LinkedIn: https://www.linkedin.com/school/42cou... 🐦 Twitter: https://twitter.com/42courses 🌅 Instagram: https://www.instagram.com/42courses 📘 Facebook: https://www.facebook.com/42courses

It’s time to give your ears a treat with our latest podcast featuring Connor Swenson & Claire Dinan. In this episode, Connor & Claire chat to us about anti-burnout habits, AI and productivity, as well as practical tips on increasing your productivity and overall wellbeing. Connor & Claire are the founders of Forgewell, a company that specialises in building healthier and more high performance teams. And if you’d like to learn more from them, just sign up to our Sustainable Productivity course today and start your journey to a more productive, healthier you.

Patrick used to help run Google's in-house agency and previously was the ECD of Ogilvy UK. He's judged at Cannes Lions and now runs the Caples, a free-to-enter (as long as you enter on time) advertising awards show that helps highlight great creative work globally. In this podcast, Patrick shares how the Caples started and valuable advice for people wanting to enter and win more awards. You can read up more on the Caples at www.caples.org You can find out more about Patrick at www.creative-matters.com Take a creative course at www.42courses.com

The marvellous Amani Duncan shares her creative and career advice in this 42courses podcast. Amani has worked with some of the biggest names in music, from P Diddy to Coldplay and more. She also discusses lessons learned from her time as CEO and Chairwoman of BBH USA and as a Jury President at Cannes Lions and Dubai Lynx. Enjoy the show.

We chat to the incredible Andy Nairn on his new book “Go Luck Yourself” - 40 tips on how to bring more luck into your life. Andy is a creative tour de force, and is the founder of Lucky Generals, an ad agency that works with some of the biggest brands including Amazon, Virgin Atlantic and Yorkshire Tea. In this episode, Andy chats about the inspiration for his new book, working with Amazon to create a marvellous Super Bowl ad, his personal favourite lucky tips, as well as how to be more creative.