42courses Podcast

Ever wondered how to design products that truly change behaviour? In this episode, we sit down with Matt Wallaert, applied behavioural scientist, author of Start at the End, and founder of BeSci.io. He’s the brains behind helping global organisations build behavioural science into their DNA. Oh, and he has a quirky twist, he only wears secondhand clothes sourced from an eBay script. Yes, really. 💡 What’s Inside? • Practical insights from Matt’s experience, blending ideas from Nudge by Richard Thaler and Hooked by Nir Eyal. • How behavioural science can revolutionise organisations. • Why defining the desired behaviour outcome is the key to creating meaningful change. • The connection between financial stress, mental health, and education. • Ethical considerations in behaviour change and the role of diversity in spotting biases. Listen in for an inspiring, quirky, and deeply practical conversation that will leave you buzzing with ideas! Find Matt at https://besci.io Find 42courses at https://42courses.com

This episode of the 42courses podcast is full of actionable tips for applying behavioural insights to your own lives. The lessons come from the new Behavioural Science book "The Housefly Effect." The authors, B.R.A.I.N Creatives founder Tim den Heijer, and Behavioural Insights Nederland, founder Eva van den Broek, are two incredibly charming and smart experts in behavioural science. You'll learn about all things Behavioural Science, including the Dunning-Kruger effect, the role of manipulation in marketing, the importance of experimentation in understanding human behaviour, and much much more. Enjoy. The Housefly Effect Book: https://amzn.to/3OcmBYR B.R.A.I.N Creative: https://braincreatives.nl/wie Behavioural Insights Nederland: https://behaviouralinsights.nl

On this episode, we chat with an award-winning Brazilian creative duo, João Soares and Pedro Minari from Ogilvy. We go look at some of their work and go through all the stages from idea to execution. It's a mini creative masterclass full of advice! We also talk about some of the current creative trends, including how AI is impacting the creative process. Enjoy the show! Find out more about Pedro here. Find out more about João here: Find out more about us at https://42courses.com

Conor McCarthy, AI consultant and teacher, discusses how you can best navigate the transformative role of AI in modern work environments. You'll learn the importance of continuous learning and upskilling, understand the common challenges organisations face when adopting AI, learn the strategic benefits of using AI as a partner in business, and get practical advice on creating custom AI solutions. You'll also get lots of incredible recommendations for exploring various AI tools and resources to enhance productivity and creativity.

Legendary multiple award-winning art director and copywriter Dave Dye and Steve Harrison discuss their new book on the legendary 60s adman Howard Gossage. This episode has a gold mine of tips and advice for creatives, young and old, so enjoy the show. The book is called "The Howard Gossage Show" and is available on Amazon now at https://amzn.to/3XPuXes

Multiple Award-Winning CMO advisor and author of the book "Responsible Marketing", Lola Bakare, talks with 42courses about her new book and how you can become a more responsible marketer and increase your brand loyalty and sales. If you're interested in upskilling yourself in the world of creativity and marketing, you can check out all our courses at www.42courses.com

In a captivating conversation, Michael Norton, Harvard Professor and author of 'The Ritual Effect,' dives into the transformative power of rituals. He explains how these small, intentional actions boost well-being and enhance creativity, revealing their role in brand loyalty and emotional connection. Michael shares insights on creating personal rituals, particularly for parents, and discusses how to turn mundane experiences into meaningful moments. The impact of rituals in modern life, relationships, and the digital age makes for an enlightening exploration!

Todd Henry, author and consultant, discusses how to help creative professionals excel in their work. He also shares the five key areas to build skills in, as well as the key obstacles and how to overcome them. In this episode, your host is Zsa Perry from 42courses. To learn more about Todd, head to: https://www.toddhenry.com To learn more about our creative courses, go to https://42courses.com

We decided to interview GPT-4o in this week's episode because we've been so impressed by how well this new audio assistant can be. I edited out the many pauses and false starts in the AI's replies to make for smoother listening, but other than that, I kept the answers as they came. We asked GPT about privacy, creativity, and the future of AI, as well as some fun "would you rather" questions at the end. We hope you enjoy this podcast. It's for sure the first time I've interviewed an AI machine, and I am almost certain it won't be the last, either! Let us know what you think! We're creating a new AI for marketers course at 42courses, to sign up, go to: https://42courses.com

Adobe's Chris Duffey discusses AI's impact on the creative world and what you can do to stay ahead of the game. We also discuss AI in education, self-driving cars, and much more. To find out more about Chris and his brilliant work, go to: https://chrisduffey.ai/ To take any of our creative courses, head to https://42courses.com