This episode of the 42courses podcast is full of actionable tips for applying behavioural insights to your own lives. The lessons come from the new Behavioural Science book "The Housefly Effect." The authors, B.R.A.I.N Creatives founder Tim den Heijer, and Behavioural Insights Nederland, founder Eva van den Broek, are two incredibly charming and smart experts in behavioural science.

You'll learn about all things Behavioural Science, including the Dunning-Kruger effect, the role of manipulation in marketing, the importance of experimentation in understanding human behaviour, and much much more.

Enjoy.

The Housefly Effect Book: https://amzn.to/3OcmBYR

B.R.A.I.N Creative: https://braincreatives.nl/wie Behavioural Insights Nederland: https://behaviouralinsights.nl