

Paul Zak: What makes people tick
9 snips Feb 13, 2024
Dr. Paul Zak, a neuroscientist and neuroeconomist, talks about understanding human social behaviors, the link between trust and wealth, creating amazing experiences, his favorite Ted Talk, and the use of a nasal spray to improve human interactions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Trust, Wealth, and the Role of Oxytocin
02:26 • 4min
Creating Valuable Experiences for Enhanced Customer Lifetime Value
06:44 • 23min
The Power of Personal Bonding
29:48 • 9min
Favorite Ted Talk and the Impact of Immersion
38:50 • 2min
Creating Immersive Experiences: Top Tips
40:55 • 4min