4min chapter

42courses Podcast cover image

Paul Zak: What makes people tick

42courses Podcast

CHAPTER

Creating Immersive Experiences: Top Tips

This chapter discusses three top tips for creating immersive experiences, including starting with a strong opening, using a narrative structure and incorporating authentic emotions, and including a call to action. The hosts also express frustration with Super Bowl commercials that lack a direct link to purchase the promoted product.

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