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23min chapter
Paul Zak: What makes people tick
42courses Podcast
Creating Valuable Experiences for Enhanced Customer Lifetime Value
This chapter explores the significance of valuable experiences in the experience economy and the author's research on the brain's valuation mechanism. It discusses the limitations of traditional market research in understanding true feelings and highlights the importance of objective measures like YouTube views and comments. The chapter also delves into the neurological patterns of love and the application of this knowledge in corporate training.
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highlights
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