In this episode, we chat to the incredible Dr. Paul Zak on the fascinating topic of understanding human social behaviours.

Paul is an American neuroscientist and neuroeconomist, as well as the founding director of the Center for Neuroeconomics Studies at Claremont Graduate University.

Paul chats to us about his numerous studies into how humans are able to co-operate effectively and easily, and essentially what makes people tick.

We also chat about how to create amazing experiences, the link between trust and wealth, his work with legendary ad man Josy Paul, as well as his favourite Ted Talk, and company that creates immersive experiences.

Finally he also gives us some insights into how a nasal spray can help people get along better - you'll just have to give this podcast a listen to find out.

Enjoy!