Paul Zak

Paul Zak, a professor and author specializing in neuroscience, discusses how to transform mundane experiences into extraordinary ones through immersion. He explores the science behind emotional engagement, highlighting the role of neurochemicals like dopamine and oxytocin. Zak emphasizes the power of storytelling, the importance of tension in captivating audiences, and practical tips for creating memorable interactions in business, education, and daily life. Tune in to discover how to enhance your influence and foster deeper connections using immersive techniques!

Paul Zak, a neuroeconomist and Professor at Claremont Graduate University, dives into the fascinating world of consumer behavior. He reveals how physiological responses, particularly oxytocin, can predict purchasing decisions and enhance charitable giving. Zak discusses the impact of immersion in advertising, using Super Bowl ads as a case study. He emphasizes that emotional engagement often trumps mere likability in ads, and highlights how novelty in marketing can capture attention. His insights challenge traditional measures of ad effectiveness, advocating for objective, neurological assessments.

The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Paul Zak says there’s a scientific formula to consistently create extraordinary experiences, and that the data show that those who use this formula increase the impact of experiences tenfold. Shermer and Zak discuss: neuroeconomics, neuromanagement, and neuromarketing • Zak’s work with the CIA and DARPA • immersion and how is it quantified (with a formula) • monotony of the mundane • the ordinary and extraordinary • peak-end storytelling • immersion in advertising, entertainment, education, attractions, and retail • what makes a great movie or successful unscripted TV show • novelty • sensitivity training programs in universities and corporations • how to give a TED talk • immersion and political candidates • marriage and immersion • The Bachelor: Ben’s season • happiness, flourishing, meaningfulness, purposefulness and immersion. Paul Zak is a professor of economics, psychology, and management at Claremont Graduate University. He is ranked in the top 0.3 percent of most-cited scientists with over 170 published papers and more than 18,000 citations. He helped start several interdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing. Paul is a regular TED speaker, four-time tech entrepreneur, and corporate consultant. He frequently appears in the media, including Good Morning America, the BBC, NBC’s The Today Show, CNN, and Fox & Friends. His groundbreaking research has been reported in the New York Times, Wall Street Journal, Time, The Economist, Scientific American, Forbes, and many other publications.

Dr. Paul Zak, a neuroscientist and neuroeconomist, talks about understanding human social behaviors, the link between trust and wealth, creating amazing experiences, his favorite Ted Talk, and the use of a nasal spray to improve human interactions.

Samantha Hardcastle, Founder & Creative Director at The Storied Experience, joins expert Paul Zak to explore the neuroscience of hospitality. They discuss how oxytocin and dopamine play vital roles in creating immersive experiences. Samantha shares her insights from a trip to Sicily, emphasizing the importance of emotional connection and safety in hospitality. Paul unveils an innovative app for measuring immersion levels in real-time, blending technology and emotional engagement to elevate guest experiences.