The Fundraising Elevator Podcast

Episode Episode #90 | The Breakthrough Research That Can Double Your Event Impact (Part 2): The Science of Immersion + Joy with Paul Zak

Oct 8, 2025
Guest
Paul Zak
Dr. Paul Zak, a renowned neuroscientist and author, dives into the science of storytelling and donor engagement. He introduces the concept of neurologic immersion, explaining how emotional resonance influences giving behavior. Zak reveals his SIRTA framework, offering nonprofits practical tools for crafting impactful donor experiences. He also discusses the importance of staging and creating camaraderie to enhance immersion. Plus, listeners learn the connection between social experiences and happiness, grounded in insights from his latest book.
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INSIGHT

Immersion Predicts Real-World Outcomes

  • Neurologic immersion is a measurable blend of attention and emotional resonance that predicts behavior like donations and media success.
  • Zak's model predicts outcomes with over 90% accuracy across songs, movies, and fundraising videos.
ADVICE

Apply The SIRTA Framework

  • Use the SIRTA framework: Staging, Immersion, Relevance, Targeting, Action to design donor experiences.
  • Time the ask to an immersion peak rather than waiting until audience energy has dissipated.
ADVICE

Prioritize Staging Before The Program

  • Prioritize staging: make guests comfortable, informed, and physiologically ready before the main program.
  • Provide clear logistics, refreshments, and relaxed pacing to maximize attendees' ability to absorb your message.
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